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Digital Marketing Insights Viewpoints on digital marketing from an agency perspective
OCT
16

Singapore’s Mobile Marketing Scene in Recent Times

Singapore’s Mobile Marketing Scene in Recent Times

From the look of things, catering marketing collateral for mobile has become a must for every established brand or business. To start with, almost every website today is mobile responsive. It is also not uncommon to see interactive designers creating website wireframes and mockups specifically for mobile devices. Speaking of native mobile apps, one can accurately assume that apps will be essential to any entity wanting to truly make a statement about its offerings judging by the fast growth of the apps industry worldwide. This is actually backed by statistics – approximately 20% to 30% of brands and businesses with an annual turnover greater than S$20 million have at least one app in the market that enables them to engage more effectively with their clients. As a simple analogy, you just need to picture how a tape deck of yesteryears evolved to a CD player before we eventually got DVD players to see why native mobile apps are also becoming so crucial in the marketplace. 

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OCT
15

Social Media and Search Marketing Trends in Singapore

Social Media and Search Marketing Trends in Singapore

Every digital marketer knows how social networking sites such as Facebook have been trending in almost every part of the world, Singapore not excluded. What we actually need to pay more attention to are the trending consumer behavior in these social sites. Many potential consumers are now turning to their peers for recommendations and advice whenever they want to purchase a product or service. They do not search for advice on Google, Yahoo, or Bing but turn to the one place that they are most at home with, social media sites. Sites such as Facebook are great for doing consumer and other marketing related research activities.

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OCT
14

What Brings Digital Marketing Success in the Singapore Market?

What Brings Digital Marketing Success in the Singapore Market?

How does one succeed in online marketing in relatively smaller markets such as Singapore? Well, the first lesson you need to learn is that digital marketing can either be simple or complex regardless of the size of the market that you are targeting. It all depends on your overall design. Most importantly, your success will be determined by testing different strategies and either removing what doesn’t work and adding what enhances your overall strategy as the need arises. However, there are core parts of digital marketing that you cannot afford to discard. They are the most basic but the most important parts of any digital marketing campaign whether you are in the Western bloc or in Singapore. Here are a few key areas that you should concentrate on to make headway in your digital marketing campaigns.

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OCT
13

The Importance of Targeting Millennials in Singapore

The Importance of Targeting Millennials in Singapore

Like everywhere else in the world, Millennials are on top of every internet marketers target for a number of reasons. For avoidance of doubt, Millennials who are basically consumers who reach adulthood after the turn of the 21st century, account for the biggest online spending at the moment.

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OCT
12

Why Opt for a Locally Headquartered Digital Agency?

Why Opt for a Locally Headquartered Digital Agency?

In Singapore today, it is longer the case where hiring a digital agency to handle online marketing needs was exclusive to big brands. With increasing competition and the growth of the number of people using online platforms such as social media and search engines, digital marketing can no longer be ignored. Hence, businesses find it essential to hire a competent digital marketing expert to have a strong online presence and stay ahead of competitors. Despite the initial costs, engaging the right agency is a profitable investment that will bring a company or brand great rewards in the long run.

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OCT
11

Seeking a Digital Marketing Vendor for Your Business

Seeking a Digital Marketing Vendor for Your Business

Stories of fraud and reports of digital marketing companies that failed to live up to their claims of adding value to their clients’ websites have become too common nowadays. Millions of dollars are lost every year on digital campaigns that bore no fruits. It is, therefore, imperative to know how you can tell a good digital marketing company in Singapore from the bad ones.

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OCT
10

Key Competencies an Online Marketing Agency in Singapore Must Have to Succeed

Key Competencies an Online Marketing Agency in Singapore Must Have to Succeed

To achieve any level of success as an online marketing agency in Singapore, you need to have not just the right qualifications but have additional skills and knowledge about the present and future trends in the industry as well. Here are some of the core competencies digital agency personnel must equip themselves with to survive the fiercely competitive and fast-paced online advertising industry in Singapore.

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OCT
09

The Growth and Diversity of Singapore’s Digital Marketing Industry

The Growth and Diversity of Singapore’s Digital Marketing Industry

The initial shortage of technical skills in Singapore’s digital marketing industry may have hindered the growth of the industry in the past few years but things are quite different today. The sector is today experiencing a rapid growth in diverse ways. There are many reasons for the growth such as the government’s proactive initiative of spurring the economy through grants, consultancy, and resources to achieve its Smart Nation vision. It is no surprise that according to the national Economic Development Board, Singapore’s data analytics sector alone contributed at least 1 billion dollars to the economy. There are more than 2000 data analysts and thousands of digital advertising personnel in Singapore.

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OCT
08

Key Challenges Every Digital Marketing Agency in Singapore Should Expect in 2017

Key Challenges Every Digital Marketing Agency in Singapore Should Expect in 2017

As more and more businesses shift to online marketing in Singapore, we expect to see increased competition and adoption of new technologies designed to attract new customers and maintain the existing ones. It will be important for every online marketing agency hoping to stay ahead of the competition to adopt new marketing platforms and technologies. However, new marketing strategies and platforms come with their own unique challenges too. Here are a few digital trends and challenges marketing agencies expect to face in 2017.

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OCT
07

Why Singapore is a Growing Hub of Digital Marketing in South East Asia

Why Singapore is a Growing Hub of Digital Marketing in South East Asia

South-East Asia is emerging as a market with great promise for brands and companies seeking to diversify and increase sales through digital marketing. The markets in these parts of the world are comparatively smaller and diverse making it difficult for marketers to know how and where to concentrate their efforts. However, South-East Asia is a promising market given the region’s fast economic growth in recent years. Singapore is a perfect choice for digital marketers seeking to get a foothold in this region. There are many reasons why Singapore is gradually growing into a hub of digital marketing, ranging from the country’s demographics and the wide use of the Internet in both mobile and social platforms. 

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OCT
06

Benefits of Hiring a Digital Agency in Singapore to Promote Your Business

Benefits of Hiring a Digital Agency in Singapore to Promote Your Business

Every business operating in Singapore or any other South East Asian country needs the services of a digital agency if it hopes to stay ahead of the competition. As every small and large company strives to have a strong online presence to reap the benefits the Internet provides, competition for website visitors and conversions has hit an all-time high, not just in Singapore but the world over. Online marketing is very different from offline marketing. There are vast rules, regulations, and strategies of attracting customers online that you may not be aware of. This is why you need a competent digital agency to ensure everything runs right from website development to ensuring you succeed in search engine ranking and other digital marketing platforms. It is very difficult to succeed without the help of a digital agency if you are not well informed about online marketing.

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