How does one succeed in online marketing in relatively smaller markets such as Singapore? Well, the first lesson you need to learn is that digital marketing can either be simple or complex regardless of the size of the market that you are targeting. It all depends on your overall design. Most importantly, your success will be determined by testing different strategies and either removing what doesn’t work and adding what enhances your overall strategy as the need arises. However, there are core parts of digital marketing that you cannot afford to discard. They are the most basic but the most important parts of any digital marketing campaign whether you are in the Western bloc or in Singapore. Here are a few key areas that you should concentrate on to make headway in your digital marketing campaigns.
A functional and attractive website design
As any digital marketing agency in Singapore will remind you, your website is one of the most important aspects of your marketing strategy. It is the front of your business and often tells a lot about your products and services. You should always aim at designing and developing a website that will leave a lasting impression on your visitors and clients.
English is widely spoken in Singapore but a translation function providing other languages such as Chinese will be great. Make sure every link and button on your site leads customers to where they intend to go to find the information or products they seek. Broken links have always been the number one cause for loss of confidence and trust in a website.
A neat website provides great browsing experience. Avoid clutter by removing all buttons that don’t serve any meaningful function, or simply place them under relevant tabs. Give special attention to your homepage. It should only contain concise and informative content that captures the reader’s attention. Ads are great for promoting your business but when you have too many of them the site will definitely turn away visitors.
Mobile ready website
A mobile ready website ensures you do not miss out on opportunities provided by clients and prospects accessing your site via mobile devices such as smartphones. In a market such as Singapore where a majority of people access the Internet via smartphones, having a responsive website should be a primary consideration.
Work on your organic SEO
It is great to have your website on the first pages of Google or other search engine results for a popular set of keywords. Everyone loves that. It means your digital marketing efforts have paid off without having to spend a fortune on paid traffic such as PPC. Organic traffic also assists you in gauging the type of traffic you are getting and the ROI for your marketing efforts. To succeed in organic search always aim for unique content and the best choice of keywords. SEO is still a key online marketing strategy in Singapore where close to 90% of internet users use Google and Yahoo every day.
Have an active social media presence
Social media is big in Singapore. Facebook is the leading social media site here, just like everywhere else in the world. There are over 3.5 million active Facebook users in Singapore every day. Twitter and LinkedIn are quite popular too. It, therefore, makes sense to incorporate social media into your marketing campaigns in Singapore. An active social media presence will help you connect with consumers and get reliable feedback from consumers in the shortest time possible.
Create shareable content that is also engaging
Content marketing still works, especially in newer markets such as Singapore, unlike what many marketers say nowadays. The success or failure of your content marketing strategy depends on the type of content you produce. Aim for content that is not only informative and engaging but shareable too. It should, of course, have the necessary keywords to boost your SEO efforts.
Have an efficient and well-organized email marketing strategy
Email marketing works well in Singapore where a majority of internet users check their emails at least twice per week. However, emails can easily become a pain to consumers especially when they are not sent in any meaningful order, or with content that does not have any significance to the company. With the help of a capable marketing agency in Singapore, you can schedule your emails appropriately for the benefit of your clients.
Give special attention to analytics
The importance of analytics in your digital marketing strategy can never be over-emphasized. Analytics show you where the company stands and how well or badly your digital marketing campaigns are doing. With efficient analytics, you will have a solid solution to any issue you encounter and know what steps to take next time the same issues arises.
The abovementioned elements work harmoniously to make your digital marketing efforts successful regardless of the size of the market you are targeting. It is not always easy to accomplish everything on your own, which is why engaging the services of a professional digital agency in Singapore can be of much help.