Stories of fraud and reports of digital marketing companies that failed to live up to their claims of adding value to their clients’ websites have become too common nowadays. Millions of dollars are lost every year on digital campaigns that bore no fruits. It is, therefore, imperative to know how you can tell a good digital marketing company in Singapore from the bad ones.
Why do you need a digital marketing company?
Digital advertising has become a very effective method of lead generation, creating brand awareness, and procuring a large customer base. This form of advertising combines internet marketing strategies with other types of media tactics to ensure success for the client. In broad terms, the field involves offline marketing, internet marketing, and mobile marketing.
Every type of business needs to market itself online if it hopes to stay ahead of its competitors. It is natural for any business to focus primarily on its operational tasks and objectives and delegate other complex tasks such as digital marketing to external experts.
In a country like Singapore where a majority of consumers are equipped with mobile phones connected to the fastest network on Earth, the need to have digital marketing campaigns can never be ignored. Digital marketing works. It is cheaper and more effective than traditional marketing strategies.
How do you find a reputable one in Singapore?
If truth be told, finding the right digital marketing company in Singapore to promote your business can be a daunting task. The industry is rapidly growing with new digital agencies springing up almost every day. With the increased competition, it also leads to an array of key challenges moving forward for these digital marketing agencies.
Such vibrancy in the industry can mainly be attributed to the rapid growth of internet users in the country especially on smartphone and other mobile platforms. The country has the best 4G mobile coverage in the world with more than 99% of island enjoying LTE coverage with average speeds of 38 Mb per second. A simple search online will show you a good number of digital marketing companies in Singapore offering a wide variety of services. So how do you tell the best from the worst? Here is a short look at the key elements that will help you choose the company to handle your online marketing needs.
Find out which services they provide
The nature and types of services the company offers should be your primary concern. Digital marketing involves an array of activities, which is why you need to choose a company that is sufficiently competent to provide a diverse range of related services under one roof. This will save you the time, costs, and efforts of looking for a different company for each specific service. a company that provides full service should at least have the following services:
- Web design and web development
- Mobile marketing
- Social media marketing
- Online marketing
- Email marketing
- Other relevant services such as online reputation management, PPC management, and content management
Check the company’s portfolio and testimonials from customers
The right digital marketing agency should always have a portfolio that provides details of clients they have worked with before and the level of success they attained in each project. Many have this portfolio available on their websites. A company that makes its portfolio public and has a good number of clients is far more trustworthy than one without a portfolio or listing one or two clients who could even be fictitious clients.
Testimonials will also help weed out bad agencies from good ones. Good agencies have good feedback and testimonials from satisfied clients. The more testimonials they are able to provide, the better.
The company’s online reputation
A company that purports to help you in your digital marketing efforts should naturally have a strong online presence. It should have all the important social media pages as well since it is a master of these games. Check if they have a Facebook page and how many likes the page has. You can learn a lot more about their reputation simply by doing a quick Google search of their name.
Finally, ensure that the company has excellent customer support. You can do this simply by contacting them through Live Chat if they have one and see how long they take to respond to your inquiries. Call them and see how knowledgeable their support staff is on digital marketing issues.
The most important thing is to ensure that you have done enough due diligence before you sign a contract with a digital marketing agency in Singapore.