To achieve any level of success as an online marketing agency in Singapore, you need to have not just the right qualifications but have additional skills and knowledge about the present and future trends in the industry as well. Here are some of the core competencies digital agency personnel must equip themselves with to survive the fiercely competitive and fast-paced online advertising industry in Singapore.
Ability to monitor performance
The fast-paced digital world is constantly evolving as new technologies and strategies emerge. Gone are the days when everything could be managed simply using autopilot systems. The systems in most cases used to run by themselves without the need to track performance. Things are quite different today. Tracking your marketing campaigns and ensuring you are moving in the right direction has become an essential responsibility for all digital marketing personnel. Proper tracking and monitoring performance helps you to know when you need to do away with technologies and strategies that bear no fruits. Tracking also helps you to know what needs to be improved to stay ahead of the competition.
Embracing inbound marketing techniques
What is inbound marketing? This is a type of marketing technique in which you promote a brand, company, or products and services using eBooks, videos, social media platforms, SEO, and newsletters. It is currently one of the most effective strategies employed by many online marketing agency personnel in Singapore.
Proper budget management skills
A marketing agency based in Singapore may claim to be held back from achieving its goals and objectives by limited resources. However, this should not be the case as you can achieve much with minimum resources. It only takes proper budget and operations management to succeed in the industry. For instance, you can choose to only invest in campaigns that bear fruits. You’ll also need to be responsible, learn from previous mistakes, and more importantly rise up again every time you fall. Remember the more you fall and rise again, the better you become in the digital advertising game.
Invest in visual assets
Visual content is quite useful in catching the attention of your targeted audience and in promoting engagement with potential clients. If you want to succeed in as a digital marketer in Singapore, you’ll need to invest in visual assets more than anything. Singaporeans love content displayed as videos or images.
Make good use of email marketing in campaigns
Email still remains at the core of many online marketing agencies’ operations. Findings by the Pew Research showed that 92% of adults who regularly go online have an email address. More than 61% of them use email to send and receive information every day.
Studies by Google Barometer in 2014 showed that most Singaporeans normally check their email at least twice through their smartphones every week. Many of them trust personal advertising served through emails than intrusive adverts such as banners and pop-ups.
Email marketing is, therefore, a core competency that every digital marketing agency in Singapore should have. It is a technique that will help improve your campaigns and generate more revenue.
It is a tough job to increase your output and enhance the efficacy of your efforts. You need to have the right marketing tools and services to help you out. Some of these tools help to automate your marketing efforts and make life a little easier. You don’t have to spend thousands of dollars every month on automation tools as many of them actually come for free or for a little fee that your agency can afford. Here are some of the most useful, and sometimes free, tools and services that you can use to automate many of your daily operations.
- Hubspot – great for curating email templates that you can integrate with other services such as Outlook and Gmail. It is available for free.
- Boomerang – an email assisting app that is compatible with Gmail, Outlook, and other email providers.
- Apester – a content creation tool that helps bloggers and marketers curate useful interactive content. Its drag and drop interface makes Apester quite easy to use.
- SocioBoard – a social media management suite that supports Facebook, Instagram, Twitter, LinkedIn, and YouTube among others. It makes life easier for bloggers and marketers by allowing them to manage multiple social media accounts from a single platform. It has both free and premium versions.
Other useful tools and services for digital marketing agency personnel include Powtoon, Lanyrd, and of course Google Analytics.