In a competitive place like Singapore, it is estimated that 60% of new restaurants would not make it past their first year. This statistic also applies to many other countries across the world as well – from this, it is not difficult to realize that competition in the food and beverage industry as a whole is relatively fierce and unforgiving. In fact, sustaining a restaurant in such a challenging environment is always an uphill and endless battle for the restaurateur. To improve survivability, your restaurant can always use the services provided by a digital marketing agency. A digital marketing agency, be it in Singapore or somewhere else in the world, has a comprehensive understanding of the industry and more importantly, a viable strategy to help provide your restaurant business a competitive advantage. Translated into business outcomes, this advantage can mean consistent, additional profits all year round. Let’s consider some of the key benefits that you will gain, when you utilize the services of an online marketing agency in the management and execution of marketing tasks for your restaurant.
A Highly Effective Social Media Strategy Will Be Devised
In this digital age, it is important for every restaurant to establish a strong presence on social media sites such as Facebook or Instragram. Many restaurant owners are fully cognizant of this fact and try to get a digital footprint on these sites. However, whilst in the process of doing so, they make mistakes that are detrimental; the same mistakes are not ones that a digital marketing agency with experience in the F&B industry would make. The main reason behind this failure in their digital journey is that the owners usually allocate the social media marketing responsibilities to inexperienced employees, rather than engaging a professional agency. It is a no-brainer to see why the owners think that social media strategies are seemingly straightforward in planning and execution - even kids can set up their own social media profiles easily! The fact that children can perform such tasks with little effort leads owners to mistakenly believe that non-experts can do it and is not something they should be paying for.
In short, the same old adage still applies: you get what you pay for. In order to get the most optimal return on investment (ROI) out of your social media marketing efforts, it should become apparent that engaging a competent digital marketing agency to translate your marketing goals with specific strategies that will help achieve those goals. In addition, this digital marketing agency will manage your social media marketing functions professionally by utilizing their knowledge, skills and tools to track and measure your social marketing performance.
Online Advertising Campaigns Will Be Executed With Ease
Digital marketing is not just about social media – you will need to advertise your restaurant aggressively and on the right platforms so that you stay one step ahead of the competition. This is easier said than done, as shown by the many restaurants which make the mistake of spending excessively on online ads without a clear understanding of the objectives or goals they wish to achieve. To illustrate this, you probably have seen restaurant ads on Facebook that are plagued with spelling and grammatical mistakes. An atrocious ad copy like this communicates to consumers the lack of professionalism, and is definitely not the preferred strategy to build brand awareness, much less winning new customers.
Online advertising, to many, seems straightforward and simple; however, it goes beyond creating an attractive picture tagged with a catchy headline about your restaurant. The process contains multiple steps: it starts off with creating a marketing funnel, defining goads, doing plenty of customer research, analyzing outcomes, channeling the analyses back into strategy, et cetera. Given the complexity of this process, it is a responsibility best left to a professional digital marketing agency which has the expertise in this field. For some restaurant owners, setting aside a budget for digital marketing might just be all that is lacking in their business equation; the single component that is preventing their businesses from growing expentially.
The Restaurant's Online Reputation Will Be Managed Effectively
Complaints and negative feedback are today’s “walk of shame” on social media, and the number of such cases are becoming increasingly rampant. The most damaging aspect of these detrimental comments is that, since they are readily available on social media or online platforms (forums, websites and the like), everyone will be able to see them the moment they are published. Generally, people are more predisposed in sharing bad news than good ones – so any complaint about your restaurant online is likely to spread like wildfire, and deter a few potential patrons in the process. To avoid this, you can enlist the help of a digital marketing agency for online reputation management. Their professional expertise will go a long way in helping you monitor and respond to feedback on online platforms such as Facebook, Twitter, TripAdvisor and Yelp.
Practically Speaking, What Can Be Done?
Here are some practical examples on how a digital marketing agency can aid your restaurant business:
1) Raising Awareness through Photo Sharing Websites
If you have logged onto Instagram recently, chances are that you have come across many foodie photos that are set to make you drool. Pictures of food are the best avenue for promoting your restaurant; what better way to capture attention and excite palates with your key offering – your food? This visual content of course needs to be of high quality, since consumers can only judge your restaurant by your food pictures before deciding to patronize your business. These high quality photos can only be captured by professional photographers or a marketing agency.
2) Search Engine Optimization (SEO)
A digital marketing agency will help optimize your restaurant’s website with the right keywords to make sure you rank high in search engine results. For example, you could be running a Thai restaurant; using a long-tail keyword that includes your specific city or location will boost your ranking in search engine results.
3) Top-of-the-line Website Design
You also need a detailed website that is mobile-optimized because a large number of visitors will be viewing your site on their mobile devices. With the assistance of a digital marketing agency, it is also possible for you to create geo-targeted landing pages that provide visitors with a fantastic user experience, thus increasing the chances of them patronizing your restaurant.
Maintaining a steady flow of patrons for business top line and constantly innovating your menu to attract and encourage repeat patronizing can be daunting for the restaurateur. Engaging in marketing activities while trying to juggle business operations is not viable nor sustainable; as such, successful restaurants always turn to experienced marketing agencies to execute their digital marketing strategies, while they focus on delivering what restaurant owners do best – delighting the palates of diners with mouthwatering delicacies.