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Generating Leads Through Digital Marketing

Generating Leads Through Digital Marketing

Lead generation is one of the most effective marketing techniques in modern Singapore. It is a strategy through which marketers stimulate and capture a potential customer’s interest in their products or services for future sales. With the dawn of the digital age, lead generation is constantly being executed across a multitude of digital channels by marketing agencies in Singapore. Despite being a rather new introduction, this process has already undergone gradual evolution with the rise of social media, constant changes in search algorithms, and the emergence of other digital marketing techniques. For instance, in the early days of the web, all one needed was a simple but search engine optimized landing page and an attractive offer to capture leads. However, with increasing competition the lead generation game has changed substantially. In Singapore today, marketers are using a vast array of methods that range from advanced demographics targeting and the usage of quality content on landing pages (that include videos and enticing images) in order to capture leads.

Importance of lead generation

Every marketing agency in Singapore will agree that lead generation is a vital component of any overall online marketing strategy as the buying process has undergone significant changes in recent times. Today, marketers have to look for new and more effective ways of reaching customers in order to be heard amid all the digital noise in the online environment. Mass advertising, email blasts, and information overload in the search and pay-per-click (PPC) platforms have made it imperative to focus on standing out from the crowd and building continuous relationships with existing and potential buyers.

When digital marketing in a place like Singapore is executed using the right strategies and objectives in mind, it can significantly increase the number of quality leads a marketer aspires to get; far more than traditional lead generation techniques can ever achieve. Every business needs an effective online marketing strategy to succeed in a highly competitive digital environment.

Warm vs cold leads

The word “leads”, despite being used from a sales and marketing perspective, is still a fairly generic word. Fact is, there are leads of varying quality floating around the market on a scale of cold (lesser quality) to warm (higher quality). Cold leads refer to those that may not even have an idea or expressed an interest in a marketer’s product or service, and can consist of commercially distributed lists by market research firms that are purely segregated by broad demographics. Warm leads, on the other hand, refer to those of greater quality that have actually indicated an interest in a product or service. Such leads are usually generated through the use of marketing collateral such as website landing pages, brochures or ads. In general, the chances of a sales person being able to close a sale through these leads is much higher.

Before you make a purchase for leads, it is essential that you establish its source to determine their quality. This will ensure that you get what you are paying for. For example, a digital marketing agency like Yoursite tends to develop initiatives that result in the generation of warm leads.

Lead generation that you can do by yourself

Of course, it is possible for you to generate quality leads with what you currently have too. Here are a few tools and strategies you can use to enhance your lead flow in the digital world.

1) Optimizing your website to generate leads

Your website is the front face of your business in the digital world. It is the central hub where clients find all the relevant information about your products and services. It is where you conduct your online business and, of course, where most of the transactions and engagement with clients take place. Hence, it is essential to optimize your website to increase the chance of a user enquiring or taking an action, thereby resulting in a lead for your business. Examples of optimizing a website for lead generation include having a customer-focused website navigation style in place to make it easier for customers to access and understand your content, having targeted and relevant content along with the right call-to-action buttons. With an optimized website and the right traffic, lead generation will certainly be a breeze. Here is a perfect article that provides practical tips on how you can optimize your landing page.

2) Getting ranked for the right keywords on search engines

Speaking of getting the right traffic, search engine optimization (SEO) achieves just that and is constantly applied by marketers both in Singapore across the globe. Especially from a business to business (B2B) perspective, a majority of marketers maintain that SEO has the biggest impact on their lead generation efforts. A well designed, mobile-friendly, and highly optimized website has a potential to generate massive amounts of leads every month from organic searches. By getting your website to rank highly for the right keywords, you get higher brand visibility online and more traffic flowing to your website, leading to more leads being generated for your business.

3) Leveraging on paid advertising

A few years back, the only effective way to drive traffic to your website or landing pages for lead generation was either via ranking high in organic search listings or PPC. PPC was exclusive to major players including Google, Yahoo, and Bing. Fortunately, paid advertising has evolved in the recent years to include platforms such as Facebook, LinkedIn, and Twitter. Marketers now have a wider choice of paid advertising platforms, often with lower costs than Google and Bing. To get the best return on investment (ROI) from your lead generation campaigns through paid advertising, targeting the right audience (be it through keywords or specific demographics) is key.

4) Leveraging on social media

With more than 2 billion social media users across the globe, social media is, without a doubt, one of the richest sources of leads in the digital world. Fundamentally, it does not just help you engage with your audience but also has a strong influence on the purchasing behavior of consumers. In recent times, platforms like Facebook have started to place a greater focus on helping marketers generate leads with the introduction of leads generation ads. This type of ad basically consists of a standard ad and a form that will be revealed when a user clicks on it. Fields within that form will be auto filled with a user’s Facebook data to make it more convenient for a user.

Conclusion

For a start, do give online leads generation a shot with the stuff you have on hand such as a website or social media accounts. Always remember that if it does not work out on first try, do not be fazed; tweak the setup and try again. If all fails, be sure to engage a Singapore marketing agency with the appropriate experience to help you with lead generation. With their help, it will not be difficult for you to create highly effective lead generation campaigns that are capable of propelling your business to the next level.

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Thursday, 27 April 2017