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Digital Marketing Insights Viewpoints on digital marketing from an agency perspective
JAN
03
0

The Power of Influencer Marketing in Singapore

The Power of Influencer Marketing in Singapore

The rising popularity and use of digital media have greatly influenced the marketing landscape in Singapore nowadays. In particular, businesses from every industry conceivable seem to be jumping on the bandwagon leverage on influencer marketing, with the objective of gaining credibility and new customers in the digital world. Just exactly what is influencer marketing, and how critical is in in marketing your brand or business?

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DEC
27
0

Generating Recruitment Leads via Digital Marketing

Generating Recruitment Leads via Digital Marketing

Technology now plays an instrumental role in the hiring and recruitment industry. In fact, in the world of digital marketing, one can draw parallels between the seemingly distinct talent and customer acquisition process. In a customer acquisition process, a business starts off by developing marketing content, which may contain ads press releases, white papers, blogs and lead-capture landing pages. This content is then used to generate sales leads for the business, which are further nurtured until they become fully qualified buyer leads. The entire workflow is made possible by what is known as Marketing Automation – a process by which the launching and monitoring of required tasks for the purpose of lead generation can be automated.

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DEC
20
0

Developing a Solid Digital Marketing Budget

Developing a Solid Digital Marketing Budget

Regardless of the size of the business, devising a solid digital marketing plan is critical. Your marketing budget is an integral component of your overall business strategy. To help realize business goals, the budget must be realistic and the outcome measurable – you will want the investment to translate to tangible results, such as improved brand recognition or increased revenues. Without a solid, well-defined digital marketing plan, it is possible for you to overspend on your marketing costs.

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DEC
13
0

The Importance of Managing Your Online Reputation in the Digital Era

The Importance of Managing Your Online Reputation in the Digital Era

How do you define online reputation management? To some, it may mean monitoring the various social media platforms and responding accordingly as and when the need arises; to others, online reputation management is akin to a public relations exercise. Regardless of how you perceive and define this term, it is critical to be cognizant of the important role online reputation management plays in today’s world of digital media marketing. Be the entity engaging in online reputation management a small or a big organization, an independent blogger or a world-famous celebrity, this aspect of digital marketing must always be properly managed.

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DEC
06
0

The Rise of Video in the Digital Marketing Space

The Rise of Video in the Digital Marketing Space

Marketing through video is becoming increasingly popular these days, and its rate of growth has been truly phenomenal. The underlying factors of this development are effectiveness and acceptance by the masses, giving every marketing agency in Singapore convincing reasons to make it one of the key tools in its arsenal.

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