Mobile apps have surfaced to become an essential and integral part of digital marketing today. We live in a world where there is keen competition for clients, and where technology drives a major part of our lives. Technology today is embodied in our hands, within our pockets – our mobile devices. This makes mobile apps increasingly important in helping your brand stay in touch with the consumers at all times. As a business owner, wouldn’t you want your clientele exposed to your brand or offerings – hence gaining and reinforcing mindshare – each and every time they unlock their phones?