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Digital Marketing Insights Viewpoints on digital marketing from an agency perspective
JAN
12
0

The State of Digital Marketing in Singapore in 2017

The State of Digital Marketing in Singapore in 2017

2016 was a great year for digital marketing in Singapore but 2017 seems to hold greater promise given that the industry never slows down. New innovations and technologies are always emerging in every sphere of digital marketing from social media, PPC and SEO to content and email marketing just to mention a few. It is time every digital marketing agency began evaluating the current trends in the industry and prepared accordingly.

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JAN
10
0

How a Travel Agency Can Benefit from Digital Marketing Strategies

How a Travel Agency Can Benefit from Digital Marketing Strategies

The tourism and hospitality industries are experiencing first-hand the impact brought about by breakthrough developments in the digital world. While the Internet has been extremely effective in streamlining business processes across diverse fields (such as e-commerce websites cutting out the middleman by offering products directly to consumers), it has also transformed the travel industry into a messy, crowded marketplace where competition is stiff. Today, every travel agency is striving to stay competitive – in certain cases, just simply trying to stay afloat – by employing all forms of digital marketing techniques. As a travel agent, you are not only competing for leads (would-be travelers) but also with airlines and hotel chains which are offering competing travel and vacation packages directly on their websites. In order to be able to stay in the rat race for travelers’ share of wallet, one must have a robust digital marketing strategy.

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JAN
03
0

The Power of Influencer Marketing in Singapore

The Power of Influencer Marketing in Singapore

The rising popularity and use of digital media have greatly influenced the marketing landscape in Singapore nowadays. In particular, businesses from every industry conceivable seem to be jumping on the bandwagon leverage on influencer marketing, with the objective of gaining credibility and new customers in the digital world. Just exactly what is influencer marketing, and how critical is in in marketing your brand or business?

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DEC
27
0

Generating Recruitment Leads via Digital Marketing

Generating Recruitment Leads via Digital Marketing

Technology now plays an instrumental role in the hiring and recruitment industry. In fact, in the world of digital marketing, one can draw parallels between the seemingly distinct talent and customer acquisition process. In a customer acquisition process, a business starts off by developing marketing content, which may contain ads press releases, white papers, blogs and lead-capture landing pages. This content is then used to generate sales leads for the business, which are further nurtured until they become fully qualified buyer leads. The entire workflow is made possible by what is known as Marketing Automation – a process by which the launching and monitoring of required tasks for the purpose of lead generation can be automated.

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DEC
20
0

Developing a Solid Digital Marketing Budget

Developing a Solid Digital Marketing Budget

Regardless of the size of the business, devising a solid digital marketing plan is critical. Your marketing budget is an integral component of your overall business strategy. To help realize business goals, the budget must be realistic and the outcome measurable – you will want the investment to translate to tangible results, such as improved brand recognition or increased revenues. Without a solid, well-defined digital marketing plan, it is possible for you to overspend on your marketing costs.

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