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Digital Marketing Insights Viewpoints on digital marketing from an agency perspective
JAN
27

Daily Operations at a Digital Marketing Agency

Daily Operations at a Digital Marketing Agency

How a typical day in a digital marketing agency goes really depends on a wide variety of factors including the agency’s area of specialization, activities of different departments, strategic plans being undertaken, and clients being served. Due to the dynamic nature of the business, staff are likely to be working on a broad range of projects on any given day. Before we get into specifics on what a typical day at an agency is like, let’s first define what digital marketing entails and what a digital marketing agency actually does.

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JAN
20

What Is Performance Marketing And How Does It Work?

What Is Performance Marketing And How Does It Work?

When reading a magazine, how often do you view the ads in it? Do you afford most nothing more than a cursory glance and check out of the most eye-catching of them all? If you are an advertiser investing in ad space in print material (magazines and newspapers come to mind), it is impossible to determine just how many readers actually see or even read your ad. Companies have realized this and, rather than pay full price for an ad without getting any indication of its performance in return, are now turning to more cost-effective, interactive and measurable online advertising. Marketers and advertisers are now incorporating verifiable consumer actions and responses as an integral and important component of their digital advertising strategies. This is what performance-based marketing is all about.

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JAN
12

The State of Digital Marketing in Singapore in 2017

The State of Digital Marketing in Singapore in 2017

2016 was a great year for digital marketing in Singapore but 2017 seems to hold greater promise given that the industry never slows down. New innovations and technologies are always emerging in every sphere of digital marketing from social media, PPC and SEO to content and email marketing just to mention a few. It is time every digital marketing agency began evaluating the current trends in the industry and prepared accordingly.

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JAN
10

How a Travel Agency Can Benefit from Digital Marketing Strategies

How a Travel Agency Can Benefit from Digital Marketing Strategies

The tourism and hospitality industries are experiencing first-hand the impact brought about by breakthrough developments in the digital world. While the Internet has been extremely effective in streamlining business processes across diverse fields (such as e-commerce websites cutting out the middleman by offering products directly to consumers), it has also transformed the travel industry into a messy, crowded marketplace where competition is stiff. Today, every travel agency is striving to stay competitive – in certain cases, just simply trying to stay afloat – by employing all forms of digital marketing techniques. As a travel agent, you are not only competing for leads (would-be travelers) but also with airlines and hotel chains which are offering competing travel and vacation packages directly on their websites. In order to be able to stay in the rat race for travelers’ share of wallet, one must have a robust digital marketing strategy.

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JAN
03

The Power of Influencer Marketing in Singapore

The Power of Influencer Marketing in Singapore

The rising popularity and use of digital media have greatly influenced the marketing landscape in Singapore nowadays. In particular, businesses from every industry conceivable seem to be jumping on the bandwagon leverage on influencer marketing, with the objective of gaining credibility and new customers in the digital world. Just exactly what is influencer marketing, and how critical is in in marketing your brand or business?

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