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Digital Marketing Insights Viewpoints on digital marketing from an agency perspective
OCT
13

The Importance of Targeting Millennials in Singapore

The Importance of Targeting Millennials in Singapore

Like everywhere else in the world, Millennials are on top of every internet marketers target for a number of reasons. For avoidance of doubt, Millennials who are basically consumers who reach adulthood after the turn of the 21st century, account for the biggest online spending at the moment.

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OCT
12

Why Opt for a Locally Headquartered Digital Agency?

Why Opt for a Locally Headquartered Digital Agency?

In Singapore today, it is longer the case where hiring a digital agency to handle online marketing needs was exclusive to big brands. With increasing competition and the growth of the number of people using online platforms such as social media and search engines, digital marketing can no longer be ignored. Hence, businesses find it essential to hire a competent digital marketing expert to have a strong online presence and stay ahead of competitors. Despite the initial costs, engaging the right agency is a profitable investment that will bring a company or brand great rewards in the long run.

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OCT
11

Seeking a Digital Marketing Vendor for Your Business

Seeking a Digital Marketing Vendor for Your Business

Stories of fraud and reports of digital marketing companies that failed to live up to their claims of adding value to their clients’ websites have become too common nowadays. Millions of dollars are lost every year on digital campaigns that bore no fruits. It is, therefore, imperative to know how you can tell a good digital marketing company in Singapore from the bad ones.

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OCT
10

Key Competencies an Online Marketing Agency in Singapore Must Have to Succeed

Key Competencies an Online Marketing Agency in Singapore Must Have to Succeed

To achieve any level of success as an online marketing agency in Singapore, you need to have not just the right qualifications but have additional skills and knowledge about the present and future trends in the industry as well. Here are some of the core competencies digital agency personnel must equip themselves with to survive the fiercely competitive and fast-paced online advertising industry in Singapore.

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OCT
09

The Growth and Diversity of Singapore’s Digital Marketing Industry

The Growth and Diversity of Singapore’s Digital Marketing Industry

The initial shortage of technical skills in Singapore’s digital marketing industry may have hindered the growth of the industry in the past few years but things are quite different today. The sector is today experiencing a rapid growth in diverse ways. There are many reasons for the growth such as the government’s proactive initiative of spurring the economy through grants, consultancy, and resources to achieve its Smart Nation vision. It is no surprise that according to the national Economic Development Board, Singapore’s data analytics sector alone contributed at least 1 billion dollars to the economy. There are more than 2000 data analysts and thousands of digital advertising personnel in Singapore.

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