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Digital Marketing Insights Viewpoints on digital marketing from an agency perspective
OCT
11

Seeking a Digital Marketing Vendor for Your Business

Seeking a Digital Marketing Vendor for Your Business

Stories of fraud and reports of digital marketing companies that failed to live up to their claims of adding value to their clients’ websites have become too common nowadays. Millions of dollars are lost every year on digital campaigns that bore no fruits. It is, therefore, imperative to know how you can tell a good digital marketing company in Singapore from the bad ones.

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OCT
10

Key Competencies an Online Marketing Agency in Singapore Must Have to Succeed

Key Competencies an Online Marketing Agency in Singapore Must Have to Succeed

To achieve any level of success as an online marketing agency in Singapore, you need to have not just the right qualifications but have additional skills and knowledge about the present and future trends in the industry as well. Here are some of the core competencies digital agency personnel must equip themselves with to survive the fiercely competitive and fast-paced online advertising industry in Singapore.

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OCT
09

The Growth and Diversity of Singapore’s Digital Marketing Industry

The Growth and Diversity of Singapore’s Digital Marketing Industry

The initial shortage of technical skills in Singapore’s digital marketing industry may have hindered the growth of the industry in the past few years but things are quite different today. The sector is today experiencing a rapid growth in diverse ways. There are many reasons for the growth such as the government’s proactive initiative of spurring the economy through grants, consultancy, and resources to achieve its Smart Nation vision. It is no surprise that according to the national Economic Development Board, Singapore’s data analytics sector alone contributed at least 1 billion dollars to the economy. There are more than 2000 data analysts and thousands of digital advertising personnel in Singapore.

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OCT
08

Key Challenges Every Digital Marketing Agency in Singapore Should Expect in 2017

Key Challenges Every Digital Marketing Agency in Singapore Should Expect in 2017

As more and more businesses shift to online marketing in Singapore, we expect to see increased competition and adoption of new technologies designed to attract new customers and maintain the existing ones. It will be important for every online marketing agency hoping to stay ahead of the competition to adopt new marketing platforms and technologies. However, new marketing strategies and platforms come with their own unique challenges too. Here are a few digital trends and challenges marketing agencies expect to face in 2017.

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OCT
07

Why Singapore is a Growing Hub of Digital Marketing in South East Asia

Why Singapore is a Growing Hub of Digital Marketing in South East Asia

South-East Asia is emerging as a market with great promise for brands and companies seeking to diversify and increase sales through digital marketing. The markets in these parts of the world are comparatively smaller and diverse making it difficult for marketers to know how and where to concentrate their efforts. However, South-East Asia is a promising market given the region’s fast economic growth in recent years. Singapore is a perfect choice for digital marketers seeking to get a foothold in this region. There are many reasons why Singapore is gradually growing into a hub of digital marketing, ranging from the country’s demographics and the wide use of the Internet in both mobile and social platforms. 

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