How does one succeed in online marketing in relatively smaller markets such as Singapore? Well, the first lesson you need to learn is that digital marketing can either be simple or complex regardless of the size of the market that you are targeting. It all depends on your overall design. Most importantly, your success will be determined by testing different strategies and either removing what doesn’t work and adding what enhances your overall strategy as the need arises. However, there are core parts of digital marketing that you cannot afford to discard. They are the most basic but the most important parts of any digital marketing campaign whether you are in the Western bloc or in Singapore. Here are a few key areas that you should concentrate on to make headway in your digital marketing campaigns.