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Digital Marketing Insights Viewpoints on digital marketing from an agency perspective
OCT
18

Areas to Look At When Optimizing Your Paid Search Campaigns

Areas to Look At When Optimizing Your Paid Search Campaigns

Paid search is basically an advertising platform that follows the pay per click (PPC) or cost per click (CPC) model. With PPC, you are only charged a small fee when someone clicks your link to visit your website. All over the world, paid search has always been the most used advertising method by companies of all sizes. According to a study conducted by Engine Ready Software, it makes up more than half of all the traffic that comes from search engines. From the way the paid search listings are positioned in search results (above organic listings), such dominance is not surprising at all. In fact, statistics from PWC show that in Singapore, more than 30% of online advertising revenue is spent on paid search results. Based the situation as a whole, paid search is definitely here to stay and the way to go for any digital marketer looking to achieve success in the Singapore market.

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OCT
17

Reasons to Let an Agency Handle Your Search Engine Optimization

Reasons to Let an Agency Handle Your Search Engine Optimization

One mistake many website owners do is to assume search engine optimization is a simple task that they can handle by themselves without the assistance of a professional digital marketing agency. There are cases where you can achieve some level of success on your own, especially when targeting low volume keywords that have almost zero competition. However, marketing is a critical aspect of your business and without proper attention, your business is doomed to fail. The situation is no different in Singapore and other smaller markets in South East Asia. Having your website featured on the first page of search engine results for the most profitable keywords is not an easy task. Let’s consider a few reasons why you should let a professional handle your SEO tasks.

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OCT
16

Singapore’s Mobile Marketing Scene in Recent Times

Singapore’s Mobile Marketing Scene in Recent Times

From the look of things, catering marketing collateral for mobile has become a must for every established brand or business. To start with, almost every website today is mobile responsive. It is also not uncommon to see interactive designers creating website wireframes and mockups specifically for mobile devices. Speaking of native mobile apps, one can accurately assume that apps will be essential to any entity wanting to truly make a statement about its offerings judging by the fast growth of the apps industry worldwide. This is actually backed by statistics – approximately 20% to 30% of brands and businesses with an annual turnover greater than S$20 million have at least one app in the market that enables them to engage more effectively with their clients. As a simple analogy, you just need to picture how a tape deck of yesteryears evolved to a CD player before we eventually got DVD players to see why native mobile apps are also becoming so crucial in the marketplace. 

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OCT
15

Social Media and Search Marketing Trends in Singapore

Social Media and Search Marketing Trends in Singapore

Every digital marketer knows how social networking sites such as Facebook have been trending in almost every part of the world, Singapore not excluded. What we actually need to pay more attention to are the trending consumer behavior in these social sites. Many potential consumers are now turning to their peers for recommendations and advice whenever they want to purchase a product or service. They do not search for advice on Google, Yahoo, or Bing but turn to the one place that they are most at home with, social media sites. Sites such as Facebook are great for doing consumer and other marketing related research activities.

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OCT
14

What Brings Digital Marketing Success in the Singapore Market?

What Brings Digital Marketing Success in the Singapore Market?

How does one succeed in online marketing in relatively smaller markets such as Singapore? Well, the first lesson you need to learn is that digital marketing can either be simple or complex regardless of the size of the market that you are targeting. It all depends on your overall design. Most importantly, your success will be determined by testing different strategies and either removing what doesn’t work and adding what enhances your overall strategy as the need arises. However, there are core parts of digital marketing that you cannot afford to discard. They are the most basic but the most important parts of any digital marketing campaign whether you are in the Western bloc or in Singapore. Here are a few key areas that you should concentrate on to make headway in your digital marketing campaigns.

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