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Digital Marketing Insights Viewpoints on digital marketing from an agency perspective
OCT
16

Singapore’s Mobile Marketing Scene in Recent Times

Singapore’s Mobile Marketing Scene in Recent Times

From the look of things, catering marketing collateral for mobile has become a must for every established brand or business. To start with, almost every website today is mobile responsive. It is also not uncommon to see interactive designers creating website wireframes and mockups specifically for mobile devices. Speaking of native mobile apps, one can accurately assume that apps will be essential to any entity wanting to truly make a statement about its offerings judging by the fast growth of the apps industry worldwide. This is actually backed by statistics – approximately 20% to 30% of brands and businesses with an annual turnover greater than S$20 million have at least one app in the market that enables them to engage more effectively with their clients. As a simple analogy, you just need to picture how a tape deck of yesteryears evolved to a CD player before we eventually got DVD players to see why native mobile apps are also becoming so crucial in the marketplace. 

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OCT
15

Social Media and Search Marketing Trends in Singapore

Social Media and Search Marketing Trends in Singapore

Every digital marketer knows how social networking sites such as Facebook have been trending in almost every part of the world, Singapore not excluded. What we actually need to pay more attention to are the trending consumer behavior in these social sites. Many potential consumers are now turning to their peers for recommendations and advice whenever they want to purchase a product or service. They do not search for advice on Google, Yahoo, or Bing but turn to the one place that they are most at home with, social media sites. Sites such as Facebook are great for doing consumer and other marketing related research activities.

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OCT
14

What Brings Digital Marketing Success in the Singapore Market?

What Brings Digital Marketing Success in the Singapore Market?

How does one succeed in online marketing in relatively smaller markets such as Singapore? Well, the first lesson you need to learn is that digital marketing can either be simple or complex regardless of the size of the market that you are targeting. It all depends on your overall design. Most importantly, your success will be determined by testing different strategies and either removing what doesn’t work and adding what enhances your overall strategy as the need arises. However, there are core parts of digital marketing that you cannot afford to discard. They are the most basic but the most important parts of any digital marketing campaign whether you are in the Western bloc or in Singapore. Here are a few key areas that you should concentrate on to make headway in your digital marketing campaigns.

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OCT
13

The Importance of Targeting Millennials in Singapore

The Importance of Targeting Millennials in Singapore

Like everywhere else in the world, Millennials are on top of every internet marketers target for a number of reasons. For avoidance of doubt, Millennials who are basically consumers who reach adulthood after the turn of the 21st century, account for the biggest online spending at the moment.

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OCT
12

Why Opt for a Locally Headquartered Digital Agency?

Why Opt for a Locally Headquartered Digital Agency?

In Singapore today, it is longer the case where hiring a digital agency to handle online marketing needs was exclusive to big brands. With increasing competition and the growth of the number of people using online platforms such as social media and search engines, digital marketing can no longer be ignored. Hence, businesses find it essential to hire a competent digital marketing expert to have a strong online presence and stay ahead of competitors. Despite the initial costs, engaging the right agency is a profitable investment that will bring a company or brand great rewards in the long run.

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