As the world becomes more of a global village every day, marketers are now paying closer attention to social media channels way more than before. Social media marketing has reached a point where it can no longer be ignored in any digital marketing venture. According to findings from reliable industry sources, 96% of internet users in Singapore have an account in one or more social media platforms and a vast majority of them access social media via their mobile phones. Of course, quantity alone will not make much sense if users do not spend a lot of time on the various platforms. Fortunately, this is not the case; younger Singaporeans (that form the bulk of social media users) spend an average of 3 to 5 hours per day on platforms such as Facebook, Instagram and Twitter.