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Digital Marketing Insights Viewpoints on digital marketing from an agency perspective
OCT
19
0

Current Content Marketing Trends in Singapore

Current Content Marketing Trends in Singapore

These days, content seems to be the buzz word in digital marketing circles. As search engine optimization (SEO) becomes even more complicated, pay-per-click (PPC) more expensive, and social media more competitive, content marketing is the new silver bullet for digital marketers all around the world. Singapore is no exception where shareable content is a top item on the menu of every digital marketing agency in Singapore.

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OCT
18
0

Areas to Look At When Optimizing Your Paid Search Campaigns

Areas to Look At When Optimizing Your Paid Search Campaigns

Paid search is basically an advertising platform that follows the pay per click (PPC) or cost per click (CPC) model. With PPC, you are only charged a small fee when someone clicks your link to visit your website. All over the world, paid search has always been the most used advertising method by companies of all sizes. According to a study conducted by Engine Ready Software, it makes up more than half of all the traffic that comes from search engines. From the way the paid search listings are positioned in search results (above organic listings), such dominance is not surprising at all. In fact, statistics from PWC show that in Singapore, more than 30% of online advertising revenue is spent on paid search results. Based the situation as a whole, paid search is definitely here to stay and the way to go for any digital marketer looking to achieve success in the Singapore market.

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OCT
17
0

Reasons to Let an Agency Handle Your Search Engine Optimization

Reasons to Let an Agency Handle Your Search Engine Optimization

One mistake many website owners do is to assume search engine optimization is a simple task that they can handle by themselves without the assistance of a professional digital marketing agency. There are cases where you can achieve some level of success on your own, especially when targeting low volume keywords that have almost zero competition. However, marketing is a critical aspect of your business and without proper attention, your business is doomed to fail. The situation is no different in Singapore and other smaller markets in South East Asia. Having your website featured on the first page of search engine results for the most profitable keywords is not an easy task. Let’s consider a few reasons why you should let a professional handle your SEO tasks.

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OCT
16
0

Singapore’s Mobile Marketing Scene in Recent Times

Singapore’s Mobile Marketing Scene in Recent Times

From the look of things, catering marketing collateral for mobile has become a must for every established brand or business. To start with, almost every website today is mobile responsive. It is also not uncommon to see interactive designers creating website wireframes and mockups specifically for mobile devices. Speaking of native mobile apps, one can accurately assume that apps will be essential to any entity wanting to truly make a statement about its offerings judging by the fast growth of the apps industry worldwide. This is actually backed by statistics – approximately 20% to 30% of brands and businesses with an annual turnover greater than S$20 million have at least one app in the market that enables them to engage more effectively with their clients. As a simple analogy, you just need to picture how a tape deck of yesteryears evolved to a CD player before we eventually got DVD players to see why native mobile apps are also becoming so crucial in the marketplace. 

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OCT
15
0

Social Media and Search Marketing Trends in Singapore

Social Media and Search Marketing Trends in Singapore

Every digital marketer knows how social networking sites such as Facebook have been trending in almost every part of the world, Singapore not excluded. What we actually need to pay more attention to are the trending consumer behavior in these social sites. Many potential consumers are now turning to their peers for recommendations and advice whenever they want to purchase a product or service. They do not search for advice on Google, Yahoo, or Bing but turn to the one place that they are most at home with, social media sites. Sites such as Facebook are great for doing consumer and other marketing related research activities.

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