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Digital Marketing Insights Viewpoints on digital marketing from an agency perspective
OCT
22
0

SEO vs Paid Search – Which is the Better Strategy?

SEO vs Paid Search – Which is the Better Strategy?

Most online business owners are usually torn between paid search (PPC) and Search Engine Optimization (SEO) strategies in search of the best and most cost-efficient means of drawing more visitors to their sites. The question of SEO versus paid search is a conundrum without a definite answer because each method has its benefits and drawbacks. Without a proper understanding of what each method entails, an online entrepreneur in a vibrant market such as Singapore is likely to end up making huge losses in his or her internet marketing efforts. Let’s first look at the key differences between the two marketing methods before we can determine the best approach in your unique circumstances.

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OCT
21
0

Digital Marketing Trends to Look Out for in 2017

Digital Marketing Trends to Look Out for in 2017

As we enter the last quarter of the year, it is time every marketer like you began making plans for 2017. However, even before you start planning your budget, you need to be aware of the expected digital marketing trends so you can plan appropriately. Here is a look at some of the key areas that we expect to dominate the Singapore digital marketing scene in the near future.

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OCT
20
0

Reasons Why Social Media Should Be Incorporated Into Your Marketing

Reasons Why Social Media Should Be Incorporated Into Your Marketing

As the world becomes more of a global village every day, marketers are now paying closer attention to social media channels way more than before. Social media marketing has reached a point where it can no longer be ignored in any digital marketing venture. According to findings from reliable industry sources, 96% of internet users in Singapore have an account in one or more social media platforms and a vast majority of them access social media via their mobile phones. Of course, quantity alone will not make much sense if users do not spend a lot of time on the various platforms. Fortunately, this is not the case; younger Singaporeans (that form the bulk of social media users) spend an average of 3 to 5 hours per day on platforms such as Facebook, Instagram and Twitter.

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OCT
19
0

Current Content Marketing Trends in Singapore

Current Content Marketing Trends in Singapore

These days, content seems to be the buzz word in digital marketing circles. As search engine optimization (SEO) becomes even more complicated, pay-per-click (PPC) more expensive, and social media more competitive, content marketing is the new silver bullet for digital marketers all around the world. Singapore is no exception where shareable content is a top item on the menu of every digital marketing agency in Singapore.

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OCT
18
0

Areas to Look At When Optimizing Your Paid Search Campaigns

Areas to Look At When Optimizing Your Paid Search Campaigns

Paid search is basically an advertising platform that follows the pay per click (PPC) or cost per click (CPC) model. With PPC, you are only charged a small fee when someone clicks your link to visit your website. All over the world, paid search has always been the most used advertising method by companies of all sizes. According to a study conducted by Engine Ready Software, it makes up more than half of all the traffic that comes from search engines. From the way the paid search listings are positioned in search results (above organic listings), such dominance is not surprising at all. In fact, statistics from PWC show that in Singapore, more than 30% of online advertising revenue is spent on paid search results. Based the situation as a whole, paid search is definitely here to stay and the way to go for any digital marketer looking to achieve success in the Singapore market.

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