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Digital Marketing Insights Viewpoints on digital marketing from an agency perspective
NOV
02
0

The Absolute Power of Remarketing

The Absolute Power of Remarketing

If you asked anyone in marketing circles, remarketing seems to be amongst the hottest trends in digital marketing not only within Singapore, but all over the world. Remarketing gives digital marketers a great opportunity to follow up and advertise to people who previously visited their websites, used their mobile apps, or those who are in the marketer’s CRM databases by displaying to them relevant ads whenever they visit another site or do a Google search. Practically speaking, how is something like this possible? Simply said, it relies on cookies placed on the visitor’s device or computer that makes it possible to follow up with relevant ads.

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NOV
01
0

The Key Services of an Online Marketing Agency

The Key Services of an Online Marketing Agency

Let’s face it, online marketing is here to stay. As a business owner, you cannot do without online marketing if you hope to succeed in a world where millions of people are now using digital platforms to search for goods and services besides interacting with friends and family. The digital world has become the number one source of information and news about the latest brands, products, and services. However, creating and maintaining a strong online presence in a fiercely competitive digital world is becoming more challenging by the day, especially in vibrant markets such as Singapore. To stay ahead of the competition, you will need a lot more than just a website and social media profiles. If the task gets too daunting, the fact is that you will need the help of an online marketing agency to succeed.

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OCT
30
0

The Impressive Measurability of Digital Marketing

The Impressive Measurability of Digital Marketing

One of the most memorable quotes in marketing is the 19th-century comment by the famous merchant, John Wanamaker, who stated, “Half of my advertising is wasted; I just don’t know which half.” Fortunately, things are quite different in the 21st century. Today, you can easily tell which “half” of your advertising goes to waste thanks to the evolution of tools and strategies for measuring the performance of your digital marketing efforts. It is a common practice amongst digital marketers to assess the performance of their campaigns, eliminate what is not working, and optimize what is giving them the best return on investment (ROI). Below, we outline some of the key benefits you get from the measurability of digital marketing.

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OCT
28
0

Devising a Digital Marketing Strategy in Singapore

Devising a Digital Marketing Strategy in Singapore

In a fast paced and competitive city like Singapore, devising a digital marketing strategy should be one of the key elements in an overall business plan. Recent industry studies have shown that 46% of brands and businesses here operate without a well-defined digital marketing plan, while 14% are yet to implement digital media into their marketing activities. From our perspective, these businesses are missing out big time in their respective markets.

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OCT
27
0

Effectiveness of Email Marketing in the Present Day

Effectiveness of Email Marketing in the Present Day

One question that is beginning to dominate many marketing circles is whether email marketing is still as effective today as it was a few years back. While some may choose to debate this question over and over again, the answer is rather obvious for a digital marketing agency like Yoursite. From what the campaigns in 2015 and 2016 combined have shown us, email marketing is still very much alive. In fact, statistics from industry sources have shown that email is actually growing stronger despite the general perception in recent times. 

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