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Digital Marketing Insights Viewpoints on digital marketing from an agency perspective
NOV
05

Difficulties in Picking the Right Marketing Agency in Singapore

Difficulties in Picking the Right Marketing Agency in Singapore

In Singapore’s highly competitive business environment, companies find it challenging to cope with their marketing activities without external help. This is especially so if the type of marketing initiatives they embark on involve digital mediums that have only become mainstream in recent years. With such a great demand for digital marketing services, the number of agencies providing them has increased substantially. An increase of this sort can bring more options and perhaps better deal for clients, but also result in agencies resorting to less than desirable techniques to acquire clients.

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NOV
04

How Big Data Fits Into the Digital Marketing Equation

How Big Data Fits Into the Digital Marketing Equation

In the not-so-distant past, big data was exclusively available to big businesses and large corporations. Today, most online marketing platforms tap on big data in some way or another, making it accessible to companies and organizations of all sizes. With Singaporean consumers getting smarter by the day, marketing initiatives need to be tailored to their interests in order to be effective. As such, big data has not only become an integral tool for any digital marketing agency in Singapore, but also the backbone of every successful communications campaign executed locally and/or around the region.

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NOV
02

The Absolute Power of Remarketing

The Absolute Power of Remarketing

If you asked anyone in marketing circles, remarketing seems to be amongst the hottest trends in digital marketing not only within Singapore, but all over the world. Remarketing gives digital marketers a great opportunity to follow up and advertise to people who previously visited their websites, used their mobile apps, or those who are in the marketer’s CRM databases by displaying to them relevant ads whenever they visit another site or do a Google search. Practically speaking, how is something like this possible? Simply said, it relies on cookies placed on the visitor’s device or computer that makes it possible to follow up with relevant ads.

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NOV
01

The Key Services of an Online Marketing Agency

The Key Services of an Online Marketing Agency

Let’s face it, online marketing is here to stay. As a business owner, you cannot do without online marketing if you hope to succeed in a world where millions of people are now using digital platforms to search for goods and services besides interacting with friends and family. The digital world has become the number one source of information and news about the latest brands, products, and services. However, creating and maintaining a strong online presence in a fiercely competitive digital world is becoming more challenging by the day, especially in vibrant markets such as Singapore. To stay ahead of the competition, you will need a lot more than just a website and social media profiles. If the task gets too daunting, the fact is that you will need the help of an online marketing agency to succeed.

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OCT
30

The Impressive Measurability of Digital Marketing

The Impressive Measurability of Digital Marketing

One of the most memorable quotes in marketing is the 19th-century comment by the famous merchant, John Wanamaker, who stated, “Half of my advertising is wasted; I just don’t know which half.” Fortunately, things are quite different in the 21st century. Today, you can easily tell which “half” of your advertising goes to waste thanks to the evolution of tools and strategies for measuring the performance of your digital marketing efforts. It is a common practice amongst digital marketers to assess the performance of their campaigns, eliminate what is not working, and optimize what is giving them the best return on investment (ROI). Below, we outline some of the key benefits you get from the measurability of digital marketing.

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