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Digital Marketing Insights Viewpoints on digital marketing from an agency perspective
NOV
11
0

Generating Leads Through Digital Marketing

Generating Leads Through Digital Marketing

Lead generation is one of the most effective marketing techniques in modern Singapore. It is a strategy through which marketers stimulate and capture a potential customer’s interest in their products or services for future sales. With the dawn of the digital age, lead generation is constantly being executed across a multitude of digital channels by marketing agencies in Singapore. Despite being a rather new introduction, this process has already undergone gradual evolution with the rise of social media, constant changes in search algorithms, and the emergence of other digital marketing techniques. For instance, in the early days of the web, all one needed was a simple but search engine optimized landing page and an attractive offer to capture leads. However, with increasing competition the lead generation game has changed substantially. In Singapore today, marketers are using a vast array of methods that range from advanced demographics targeting and the usage of quality content on landing pages (that include videos and enticing images) in order to capture leads.

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NOV
09
0

The Many Departments in a Singapore Digital Agency

The Many Departments in a Singapore Digital Agency

It is a normality these days for brands and businesses in Singapore to engage marketing and advertising companies to gain an edge over their competitors. A company within the industry that deals exclusively in digital media (such as the web, mobile and social platforms) is known as a digital agency. Due to the relatively new entry of digital media in marketing and advertising, they have only been around in the past few years. 

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NOV
07
0

The Case of Search vs Social Media Marketing

The Case of Search vs Social Media Marketing

There has been a longstanding debate on whether search marketing (organic and paid) or social media marketing is better for a brand or business. Some market studies have shown that a good number of companies in Singapore are shifting their digital marketing emphasis to search marketing, whereas others may seem to suggest that social media marketing consistently brings in the better results. Where then should a marketer invest his or her efforts; search or social? 

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NOV
05
0

Difficulties in Picking the Right Marketing Agency in Singapore

Difficulties in Picking the Right Marketing Agency in Singapore

In Singapore’s highly competitive business environment, companies find it challenging to cope with their marketing activities without external help. This is especially so if the type of marketing initiatives they embark on involve digital mediums that have only become mainstream in recent years. With such a great demand for digital marketing services, the number of agencies providing them has increased substantially. An increase of this sort can bring more options and perhaps better deal for clients, but also result in agencies resorting to less than desirable techniques to acquire clients.

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NOV
04
0

How Big Data Fits Into the Digital Marketing Equation

How Big Data Fits Into the Digital Marketing Equation

In the not-so-distant past, big data was exclusively available to big businesses and large corporations. Today, most online marketing platforms tap on big data in some way or another, making it accessible to companies and organizations of all sizes. With Singaporean consumers getting smarter by the day, marketing initiatives need to be tailored to their interests in order to be effective. As such, big data has not only become an integral tool for any digital marketing agency in Singapore, but also the backbone of every successful communications campaign executed locally and/or around the region.

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