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Digital Marketing Insights Viewpoints on digital marketing from an agency perspective
NOV
15

Raising Brand Awareness via Display Ads

Raising Brand Awareness via Display Ads

There is usually a lot that goes on between the moment customers are exposed to a brand to the moment when they actually buy a product or service. Marketers call this process a customer’s decision journey. The entire journey includes critical aspects such as the overall perception of the brand, price considerations, and availability of other options just to mention a few. Display ads play a major role in this customer journey process from start to finish. This is because display ads introduce the customer to the brand at the initial stage, re-engages the customer along the way and arrives at the last crucial moment when a purchase decision is made. Over the years, it has become a key tool for every digital agency in Singapore that is looking to raise awareness for their clients.

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NOV
13

Creating a Profitable E-commerce Business

Creating a Profitable E-commerce Business

Despite what many are saying about the e-commerce landscape being over competitive and unprofitable these days, there still exists great potential in making good money from selling products/services online if everything is done correctly. Fact of the matter is that there are thousands of marketers raking in profits from e-commerce all over the world without doing anything that special at all. Before you get the wrong idea, starting an e-commerce site and growing it into a successful venture involves a lot of hard work and and key decisions being made. But once you land at a profitable formula (based on your industry and the product/service that you choose to market online), e-commerce can be a very profitable and sustainable solution in the long run.

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NOV
11

Generating Leads Through Digital Marketing

Generating Leads Through Digital Marketing

Lead generation is one of the most effective marketing techniques in modern Singapore. It is a strategy through which marketers stimulate and capture a potential customer’s interest in their products or services for future sales. With the dawn of the digital age, lead generation is constantly being executed across a multitude of digital channels by marketing agencies in Singapore. Despite being a rather new introduction, this process has already undergone gradual evolution with the rise of social media, constant changes in search algorithms, and the emergence of other digital marketing techniques. For instance, in the early days of the web, all one needed was a simple but search engine optimized landing page and an attractive offer to capture leads. However, with increasing competition the lead generation game has changed substantially. In Singapore today, marketers are using a vast array of methods that range from advanced demographics targeting and the usage of quality content on landing pages (that include videos and enticing images) in order to capture leads.

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NOV
09

The Many Departments in a Singapore Digital Agency

The Many Departments in a Singapore Digital Agency

It is a normality these days for brands and businesses in Singapore to engage marketing and advertising companies to gain an edge over their competitors. A company within the industry that deals exclusively in digital media (such as the web, mobile and social platforms) is known as a digital agency. Due to the relatively new entry of digital media in marketing and advertising, they have only been around in the past few years. 

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NOV
07

The Case of Search vs Social Media Marketing

The Case of Search vs Social Media Marketing

There has been a longstanding debate on whether search marketing (organic and paid) or social media marketing is better for a brand or business. Some market studies have shown that a good number of companies in Singapore are shifting their digital marketing emphasis to search marketing, whereas others may seem to suggest that social media marketing consistently brings in the better results. Where then should a marketer invest his or her efforts; search or social? 

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