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Digital Marketing Insights Viewpoints on digital marketing from an agency perspective
NOV
07
0

The Case of Search vs Social Media Marketing

The Case of Search vs Social Media Marketing

There has been a longstanding debate on whether search marketing (organic and paid) or social media marketing is better for a brand or business. Some market studies have shown that a good number of companies in Singapore are shifting their digital marketing emphasis to search marketing, whereas others may seem to suggest that social media marketing consistently brings in the better results. Where then should a marketer invest his or her efforts; search or social? 

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NOV
05
0

Difficulties in Picking the Right Marketing Agency in Singapore

Difficulties in Picking the Right Marketing Agency in Singapore

In Singapore’s highly competitive business environment, companies find it challenging to cope with their marketing activities without external help. This is especially so if the type of marketing initiatives they embark on involve digital mediums that have only become mainstream in recent years. With such a great demand for digital marketing services, the number of agencies providing them has increased substantially. An increase of this sort can bring more options and perhaps better deal for clients, but also result in agencies resorting to less than desirable techniques to acquire clients.

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NOV
04
0

How Big Data Fits Into the Digital Marketing Equation

How Big Data Fits Into the Digital Marketing Equation

In the not-so-distant past, big data was exclusively available to big businesses and large corporations. Today, most online marketing platforms tap on big data in some way or another, making it accessible to companies and organizations of all sizes. With Singaporean consumers getting smarter by the day, marketing initiatives need to be tailored to their interests in order to be effective. As such, big data has not only become an integral tool for any digital marketing agency in Singapore, but also the backbone of every successful communications campaign executed locally and/or around the region.

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NOV
02
0

The Absolute Power of Remarketing

The Absolute Power of Remarketing

If you asked anyone in marketing circles, remarketing seems to be amongst the hottest trends in digital marketing not only within Singapore, but all over the world. Remarketing gives digital marketers a great opportunity to follow up and advertise to people who previously visited their websites, used their mobile apps, or those who are in the marketer’s CRM databases by displaying to them relevant ads whenever they visit another site or do a Google search. Practically speaking, how is something like this possible? Simply said, it relies on cookies placed on the visitor’s device or computer that makes it possible to follow up with relevant ads.

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NOV
01
0

The Key Services of an Online Marketing Agency

The Key Services of an Online Marketing Agency

Let’s face it, online marketing is here to stay. As a business owner, you cannot do without online marketing if you hope to succeed in a world where millions of people are now using digital platforms to search for goods and services besides interacting with friends and family. The digital world has become the number one source of information and news about the latest brands, products, and services. However, creating and maintaining a strong online presence in a fiercely competitive digital world is becoming more challenging by the day, especially in vibrant markets such as Singapore. To stay ahead of the competition, you will need a lot more than just a website and social media profiles. If the task gets too daunting, the fact is that you will need the help of an online marketing agency to succeed.

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