When recession hits, the first thought that comes to mind for a company’s management would be to downsize a marketing department or cease the engagement of a marketing agency. As much as it may seem like a logical move on the surface, sacrificing on such areas of the business in tough times can prove to be a big mistake. From what statistics have shown, doing just the opposite during a recession can prove to be a wise move that will help to grow a company at an impressive rate both at present and in the future. But why is that the case? After all, marketing departments and agencies are neither responsible for creating a product/service nor closing a sale with a client? Well, let us take a deeper look into the importance of sustaining marketing activities even during tough economic times in the paragraphs that follow.