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Digital Marketing Insights Viewpoints on digital marketing from an agency perspective
NOV
21
0

Why Marketing Services are Critical During Tough Economic Times

Why Marketing Services are Critical During Tough Economic Times

When recession hits, the first thought that comes to mind for a company’s management would be to downsize a marketing department or cease the engagement of a marketing agency. As much as it may seem like a logical move on the surface, sacrificing on such areas of the business in tough times can prove to be a big mistake. From what statistics have shown, doing just the opposite during a recession can prove to be a wise move that will help to grow a company at an impressive rate both at present and in the future. But why is that the case? After all, marketing departments and agencies are neither responsible for creating a product/service nor closing a sale with a client? Well, let us take a deeper look into the importance of sustaining marketing activities even during tough economic times in the paragraphs that follow.

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NOV
19
0

The Impact of Digital Media on Retail Businesses in Singapore

The Impact of Digital Media on Retail Businesses in Singapore

Judging by the latest marketing trends, it is quite obvious that the offline and online worlds are emerging at an unprecedented rate, especially in retailing and shopping. A study done by Deloitte Digital shows how consumer’s use of mobile devices and computers in making their shopping decisions is affecting their business. Especially within Singapore, it has reached a point where retailers can no longer ignore the impact of digital marketing on their businesses. They now face the daunting task of finding a middle ground between online and offline activities that will be the most beneficial for their businesses. Below, we look at some of the key areas in which digital media has impacted the retail space within Singapore.

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NOV
17
0

The Absolute Power of Inbound Marketing

The Absolute Power of Inbound Marketing

Should any sales person hear of what inbound marketing actually is, he or she will pretty much fall in love with the idea due to the sheer convenience it brings. At a digital marketing agency like Yoursite, we view inbound marketing as every online marketing activity that focuses on making prospective customers find a business rather than having the business find them. Such an arrangement often translates into the generation of qualified leads that can very well result in a sale.

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NOV
15
0

Raising Brand Awareness via Display Ads

Raising Brand Awareness via Display Ads

There is usually a lot that goes on between the moment customers are exposed to a brand to the moment when they actually buy a product or service. Marketers call this process a customer’s decision journey. The entire journey includes critical aspects such as the overall perception of the brand, price considerations, and availability of other options just to mention a few. Display ads play a major role in this customer journey process from start to finish. This is because display ads introduce the customer to the brand at the initial stage, re-engages the customer along the way and arrives at the last crucial moment when a purchase decision is made. Over the years, it has become a key tool for every digital agency in Singapore that is looking to raise awareness for their clients.

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NOV
13
0

Creating a Profitable E-commerce Business

Creating a Profitable E-commerce Business

Despite what many are saying about the e-commerce landscape being over competitive and unprofitable these days, there still exists great potential in making good money from selling products/services online if everything is done correctly. Fact of the matter is that there are thousands of marketers raking in profits from e-commerce all over the world without doing anything that special at all. Before you get the wrong idea, starting an e-commerce site and growing it into a successful venture involves a lot of hard work and and key decisions being made. But once you land at a profitable formula (based on your industry and the product/service that you choose to market online), e-commerce can be a very profitable and sustainable solution in the long run.

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