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Digital Marketing Insights Viewpoints on digital marketing from an agency perspective
NOV
29
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Driving Hotel Bookings Through Digital Marketing

Driving Hotel Bookings Through Digital Marketing

Nowadays, many hotels rely heavily on online travel agents (OTAs) such as Expedia, Booking.com, Zuji and many more such portals to drive bookings. However, that may not be the ideal arrangement as these OTAs require a substantial commission from each reservation. Instead, they can look to leverage on the precision of digital marketing to bypass the “middleman” and bring about greater profits from each booking. The process is simple, maintain a direct online channel (i.e. hotel website) and drive highly targeted traffic to it through digital marketing. If properly executed, this method can be very effective in driving hotel room bookings.

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NOV
26
0

How Effective is Digital Marketing in the B2B Space?

How Effective is Digital Marketing in the B2B Space?

Digital technology and practices are constantly evolving, which makes it important for businesses and marketers to stay updated with emerging trends in digital marketing. Business-to-Business (B2B) marketers are no exemption to this rule. What is seen as a hot trend today could be irrelevant tomorrow and what is anticipated as tomorrow’s big thing may be overtaken by something else. At the same time, a B2B marketer who relies on traditional marketing strategies will not go far in the present business environment. 

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NOV
23
0

Creating High Quality Branded Content

Creating High Quality Branded Content

In this modern world, everyone is leveraging on content for marketing in some way or another. Specifically for branded content, it has become way more than writing something with a specific tone and language that resonates well with a target audience. As most would agree, it now needs to be capable of increasing brand awareness and equity that will in turn raise the overall value of a company. With such an objective in mind, run-of-the-mill content will certainly not fit the bill. Instead, a company needs stuff of utmost quality to effectively build positive relationships with its audience and cultivate a sense of identity with its products/services. Furthermore, such content can allow a company to position itself as an authority or opinion leader in its industry. 

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NOV
21
0

Why Marketing Services are Critical During Tough Economic Times

Why Marketing Services are Critical During Tough Economic Times

When recession hits, the first thought that comes to mind for a company’s management would be to downsize a marketing department or cease the engagement of a marketing agency. As much as it may seem like a logical move on the surface, sacrificing on such areas of the business in tough times can prove to be a big mistake. From what statistics have shown, doing just the opposite during a recession can prove to be a wise move that will help to grow a company at an impressive rate both at present and in the future. But why is that the case? After all, marketing departments and agencies are neither responsible for creating a product/service nor closing a sale with a client? Well, let us take a deeper look into the importance of sustaining marketing activities even during tough economic times in the paragraphs that follow.

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NOV
19
0

The Impact of Digital Media on Retail Businesses in Singapore

The Impact of Digital Media on Retail Businesses in Singapore

Judging by the latest marketing trends, it is quite obvious that the offline and online worlds are emerging at an unprecedented rate, especially in retailing and shopping. A study done by Deloitte Digital shows how consumer’s use of mobile devices and computers in making their shopping decisions is affecting their business. Especially within Singapore, it has reached a point where retailers can no longer ignore the impact of digital marketing on their businesses. They now face the daunting task of finding a middle ground between online and offline activities that will be the most beneficial for their businesses. Below, we look at some of the key areas in which digital media has impacted the retail space within Singapore.

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