The tourism and hospitality industries are experiencing first-hand the impact brought about by breakthrough developments in the digital world. While the Internet has been extremely effective in streamlining business processes across diverse fields (such as e-commerce websites cutting out the middleman by offering products directly to consumers), it has also transformed the travel industry into a messy, crowded marketplace where competition is stiff. Today, every travel agency is striving to stay competitive – in certain cases, just simply trying to stay afloat – by employing all forms of digital marketing techniques. As a travel agent, you are not only competing for leads (would-be travelers) but also with airlines and hotel chains which are offering competing travel and vacation packages directly on their websites. In order to be able to stay in the rat race for travelers’ share of wallet, one must have a robust digital marketing strategy.