How do you define online reputation management? To some, it may mean monitoring the various social media platforms and responding accordingly as and when the need arises; to others, online reputation management is akin to a public relations exercise. Regardless of how you perceive and define this term, it is critical to be cognizant of the important role online reputation management plays in today’s world of digital media marketing. Be the entity engaging in online reputation management a small or a big organization, an independent blogger or a world-famous celebrity, this aspect of digital marketing must always be properly managed.

Marketing through video is becoming increasingly popular these days, and its rate of growth has been truly phenomenal. The underlying factors of this development are effectiveness and acceptance by the masses, giving every marketing agency in Singapore convincing reasons to make it one of the key tools in its arsenal.

Nowadays, many hotels rely heavily on online travel agents (OTAs) such as Expedia, Booking.com, Zuji and many more such portals to drive bookings. However, that may not be the ideal arrangement as these OTAs require a substantial commission from each reservation. Instead, they can look to leverage on the precision of digital marketing to bypass the “middleman” and bring about greater profits from each booking. The process is simple, maintain a direct online channel (i.e. hotel website) and drive highly targeted traffic to it through digital marketing. If properly executed, this method can be very effective in driving hotel room bookings.

Digital technology and practices are constantly evolving, which makes it important for businesses and marketers to stay updated with emerging trends in digital marketing. Business-to-Business (B2B) marketers are no exemption to this rule. What is seen as a hot trend today could be irrelevant tomorrow and what is anticipated as tomorrow’s big thing may be overtaken by something else. At the same time, a B2B marketer who relies on traditional marketing strategies will not go far in the present business environment. 

In this modern world, everyone is leveraging on content for marketing in some way or another. Specifically for branded content, it has become way more than writing something with a specific tone and language that resonates well with a target audience. As most would agree, it now needs to be capable of increasing brand awareness and equity that will in turn raise the overall value of a company. With such an objective in mind, run-of-the-mill content will certainly not fit the bill. Instead, a company needs stuff of utmost quality to effectively build positive relationships with its audience and cultivate a sense of identity with its products/services. Furthermore, such content can allow a company to position itself as an authority or opinion leader in its industry.