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Digital Marketing Insights Viewpoints on digital marketing from an agency perspective
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Importance of Ad Copywriting in Digital Marketing Campaigns

Importance of Ad Copywriting in Digital Marketing Campaigns

Most digital marketing agencies, regardless of their country of operations, would perceive ad copywriting as a crucial part of any online marketing campaign. There is good reason for them to believe so – paid ad platforms like search engines (think Google or Bing) and social media platforms (such as Facebook, Twitter and LinkedIn) only allow marketers a very limited number of characters for them to type and share their messages. Faced with this restriction, marketers must learn to be innovative and create effective ad copywriting in order to attract the target audience to their websites. In the arena of paid search marketing, your online ad is akin to a small door sign, on a busy street filled with competitors. With this harsh reality, it should become apparent that extensive effort is required to make your ad copy appealing enough to attract attention, as well as provide sufficient incentive to encourage the visitor to visit your site.

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Driving App Installs Through Digital Marketing

Driving App Installs Through Digital Marketing

Mobile apps have surfaced to become an essential and integral part of digital marketing today. We live in a world where there is keen competition for clients, and where technology drives a major part of our lives. Technology today is embodied in our hands, within our pockets – our mobile devices. This makes mobile apps increasingly important in helping your brand stay in touch with the consumers at all times. As a business owner, wouldn’t you want your clientele exposed to your brand or offerings – hence gaining and reinforcing mindshare – each and every time they unlock their phones?

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FEB
03
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How a Digital Marketing Agency Can Improve a Restaurant's Business

How a Digital Marketing Agency Can Improve a Restaurant's Business

In a competitive place like Singapore, it is estimated that 60% of new restaurants would not make it past their first year. This statistic also applies to many other countries across the world as well – from this, it is not difficult to realize that competition in the food and beverage industry as a whole is relatively fierce and unforgiving. In fact, sustaining a restaurant in such a challenging environment is always an uphill and endless battle for the restaurateur. To improve survivability, your restaurant can always use the services provided by a digital marketing agency. A digital marketing agency, be it in Singapore or somewhere else in the world, has a comprehensive understanding of the industry and more importantly, a viable strategy to help provide your restaurant business a competitive advantage. Translated into business outcomes, this advantage can mean consistent, additional profits all year round. Let’s consider some of the key benefits that you will gain, when you utilize the services of an online marketing agency in the management and execution of marketing tasks for your restaurant.

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JAN
27
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Daily Operations at a Digital Marketing Agency

Daily Operations at a Digital Marketing Agency

How a typical day in a digital marketing agency goes really depends on a wide variety of factors including the agency’s area of specialization, activities of different departments, strategic plans being undertaken, and clients being served. Due to the dynamic nature of the business, staff are likely to be working on a broad range of projects on any given day. Before we get into specifics on what a typical day at an agency is like, let’s first define what digital marketing entails and what a digital marketing agency actually does.

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JAN
20
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What Is Performance Marketing And How Does It Work?

What Is Performance Marketing And How Does It Work?

When reading a magazine, how often do you view the ads in it? Do you afford most nothing more than a cursory glance and check out of the most eye-catching of them all? If you are an advertiser investing in ad space in print material (magazines and newspapers come to mind), it is impossible to determine just how many readers actually see or even read your ad. Companies have realized this and, rather than pay full price for an ad without getting any indication of its performance in return, are now turning to more cost-effective, interactive and measurable online advertising. Marketers and advertisers are now incorporating verifiable consumer actions and responses as an integral and important component of their digital advertising strategies. This is what performance-based marketing is all about.

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