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Digital Marketing Insights Viewpoints on digital marketing from an agency perspective
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NOV
07
0

The Case of Search vs Social Media Marketing

The Case of Search vs Social Media Marketing

There has been a longstanding debate on whether search marketing (organic and paid) or social media marketing is better for a brand or business. Some market studies have shown that a good number of companies in Singapore are shifting their digital marketing emphasis to search marketing, whereas others may seem to suggest that social media marketing consistently brings in the better results. Where then should a marketer invest his or her efforts; search or social? 

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416 Hits
NOV
05
0

Difficulties in Picking the Right Marketing Agency in Singapore

Difficulties in Picking the Right Marketing Agency in Singapore

In Singapore’s highly competitive business environment, companies find it challenging to cope with their marketing activities without external help. This is especially so if the type of marketing initiatives they embark on involve digital mediums that have only become mainstream in recent years. With such a great demand for digital marketing services, the number of agencies providing them has increased substantially. An increase of this sort can bring more options and perhaps better deal for clients, but also result in agencies resorting to less than desirable techniques to acquire clients.

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924 Hits
NOV
04
0

How Big Data Fits Into the Digital Marketing Equation

How Big Data Fits Into the Digital Marketing Equation

In the not-so-distant past, big data was exclusively available to big businesses and large corporations. Today, most online marketing platforms tap on big data in some way or another, making it accessible to companies and organizations of all sizes. With Singaporean consumers getting smarter by the day, marketing initiatives need to be tailored to their interests in order to be effective. As such, big data has not only become an integral tool for any digital marketing agency in Singapore, but also the backbone of every successful communications campaign executed locally and/or around the region.

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345 Hits
NOV
02
0

The Absolute Power of Remarketing

The Absolute Power of Remarketing

If you asked anyone in marketing circles, remarketing seems to be amongst the hottest trends in digital marketing not only within Singapore, but all over the world. Remarketing gives digital marketers a great opportunity to follow up and advertise to people who previously visited their websites, used their mobile apps, or those who are in the marketer’s CRM databases by displaying to them relevant ads whenever they visit another site or do a Google search. Practically speaking, how is something like this possible? Simply said, it relies on cookies placed on the visitor’s device or computer that makes it possible to follow up with relevant ads.

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352 Hits
NOV
01
0

The Key Services of an Online Marketing Agency

The Key Services of an Online Marketing Agency

Let’s face it, online marketing is here to stay. As a business owner, you cannot do without online marketing if you hope to succeed in a world where millions of people are now using digital platforms to search for goods and services besides interacting with friends and family. The digital world has become the number one source of information and news about the latest brands, products, and services. However, creating and maintaining a strong online presence in a fiercely competitive digital world is becoming more challenging by the day, especially in vibrant markets such as Singapore. To stay ahead of the competition, you will need a lot more than just a website and social media profiles. If the task gets too daunting, the fact is that you will need the help of an online marketing agency to succeed.

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615 Hits
OCT
30
0

The Impressive Measurability of Digital Marketing

The Impressive Measurability of Digital Marketing

One of the most memorable quotes in marketing is the 19th-century comment by the famous merchant, John Wanamaker, who stated, “Half of my advertising is wasted; I just don’t know which half.” Fortunately, things are quite different in the 21st century. Today, you can easily tell which “half” of your advertising goes to waste thanks to the evolution of tools and strategies for measuring the performance of your digital marketing efforts. It is a common practice amongst digital marketers to assess the performance of their campaigns, eliminate what is not working, and optimize what is giving them the best return on investment (ROI). Below, we outline some of the key benefits you get from the measurability of digital marketing.

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421 Hits
OCT
28
0

Devising a Digital Marketing Strategy in Singapore

Devising a Digital Marketing Strategy in Singapore

In a fast paced and competitive city like Singapore, devising a digital marketing strategy should be one of the key elements in an overall business plan. Recent industry studies have shown that 46% of brands and businesses here operate without a well-defined digital marketing plan, while 14% are yet to implement digital media into their marketing activities. From our perspective, these businesses are missing out big time in their respective markets.

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666 Hits
OCT
27
0

Effectiveness of Email Marketing in the Present Day

Effectiveness of Email Marketing in the Present Day

One question that is beginning to dominate many marketing circles is whether email marketing is still as effective today as it was a few years back. While some may choose to debate this question over and over again, the answer is rather obvious for a digital marketing agency like Yoursite. From what the campaigns in 2015 and 2016 combined have shown us, email marketing is still very much alive. In fact, statistics from industry sources have shown that email is actually growing stronger despite the general perception in recent times. 

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387 Hits
OCT
25
0

Digital vs Traditional Marketing: Which Should You Opt For?

Digital vs Traditional Marketing: Which Should You Opt For?

What is the difference between digital and traditional marketing? Well, in simple terms digital marketing focuses on the Internet while traditional marketing relies on conventional media such as television, print, direct mail, and radio to convey marketing messages to the public. Both strategies share the same goal of attracting customers and building more brand awareness in the market.

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480 Hits
OCT
23
0

10 Practical Tips for Landing Page Optimization 

10 Practical Tips for Landing Page Optimization 

As a results driven digital agency, creating optimal landing pages is an important aspect of Yoursite's business. By optimizing landing pages for our clients, they get higher conversion rates that translate into more sales and increased profits.

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370 Hits
OCT
22
0

SEO vs Paid Search – Which is the Better Strategy?

SEO vs Paid Search – Which is the Better Strategy?

Most online business owners are usually torn between paid search (PPC) and Search Engine Optimization (SEO) strategies in search of the best and most cost-efficient means of drawing more visitors to their sites. The question of SEO versus paid search is a conundrum without a definite answer because each method has its benefits and drawbacks. Without a proper understanding of what each method entails, an online entrepreneur in a vibrant market such as Singapore is likely to end up making huge losses in his or her internet marketing efforts. Let’s first look at the key differences between the two marketing methods before we can determine the best approach in your unique circumstances.

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410 Hits
OCT
21
0

Digital Marketing Trends to Look Out for in 2017

Digital Marketing Trends to Look Out for in 2017

As we enter the last quarter of the year, it is time every marketer like you began making plans for 2017. However, even before you start planning your budget, you need to be aware of the expected digital marketing trends so you can plan appropriately. Here is a look at some of the key areas that we expect to dominate the Singapore digital marketing scene in the near future.

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633 Hits
OCT
20
0

Reasons Why Social Media Should Be Incorporated Into Your Marketing

Reasons Why Social Media Should Be Incorporated Into Your Marketing

As the world becomes more of a global village every day, marketers are now paying closer attention to social media channels way more than before. Social media marketing has reached a point where it can no longer be ignored in any digital marketing venture. According to findings from reliable industry sources, 96% of internet users in Singapore have an account in one or more social media platforms and a vast majority of them access social media via their mobile phones. Of course, quantity alone will not make much sense if users do not spend a lot of time on the various platforms. Fortunately, this is not the case; younger Singaporeans (that form the bulk of social media users) spend an average of 3 to 5 hours per day on platforms such as Facebook, Instagram and Twitter.

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388 Hits
OCT
19
0

Current Content Marketing Trends in Singapore

Current Content Marketing Trends in Singapore

These days, content seems to be the buzz word in digital marketing circles. As search engine optimization (SEO) becomes even more complicated, pay-per-click (PPC) more expensive, and social media more competitive, content marketing is the new silver bullet for digital marketers all around the world. Singapore is no exception where shareable content is a top item on the menu of every digital marketing agency in Singapore.

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600 Hits
OCT
18
0

Areas to Look At When Optimizing Your Paid Search Campaigns

Areas to Look At When Optimizing Your Paid Search Campaigns

Paid search is basically an advertising platform that follows the pay per click (PPC) or cost per click (CPC) model. With PPC, you are only charged a small fee when someone clicks your link to visit your website. All over the world, paid search has always been the most used advertising method by companies of all sizes. According to a study conducted by Engine Ready Software, it makes up more than half of all the traffic that comes from search engines. From the way the paid search listings are positioned in search results (above organic listings), such dominance is not surprising at all. In fact, statistics from PWC show that in Singapore, more than 30% of online advertising revenue is spent on paid search results. Based the situation as a whole, paid search is definitely here to stay and the way to go for any digital marketer looking to achieve success in the Singapore market.

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394 Hits
OCT
17
0

Reasons to Let an Agency Handle Your Search Engine Optimization

Reasons to Let an Agency Handle Your Search Engine Optimization

One mistake many website owners do is to assume search engine optimization is a simple task that they can handle by themselves without the assistance of a professional digital marketing agency. There are cases where you can achieve some level of success on your own, especially when targeting low volume keywords that have almost zero competition. However, marketing is a critical aspect of your business and without proper attention, your business is doomed to fail. The situation is no different in Singapore and other smaller markets in South East Asia. Having your website featured on the first page of search engine results for the most profitable keywords is not an easy task. Let’s consider a few reasons why you should let a professional handle your SEO tasks.

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856 Hits
OCT
16
0

Singapore’s Mobile Marketing Scene in Recent Times

Singapore’s Mobile Marketing Scene in Recent Times

From the look of things, catering marketing collateral for mobile has become a must for every established brand or business. To start with, almost every website today is mobile responsive. It is also not uncommon to see interactive designers creating website wireframes and mockups specifically for mobile devices. Speaking of native mobile apps, one can accurately assume that apps will be essential to any entity wanting to truly make a statement about its offerings judging by the fast growth of the apps industry worldwide. This is actually backed by statistics – approximately 20% to 30% of brands and businesses with an annual turnover greater than S$20 million have at least one app in the market that enables them to engage more effectively with their clients. As a simple analogy, you just need to picture how a tape deck of yesteryears evolved to a CD player before we eventually got DVD players to see why native mobile apps are also becoming so crucial in the marketplace. 

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562 Hits
OCT
15
0

Social Media and Search Marketing Trends in Singapore

Social Media and Search Marketing Trends in Singapore

Every digital marketer knows how social networking sites such as Facebook have been trending in almost every part of the world, Singapore not excluded. What we actually need to pay more attention to are the trending consumer behavior in these social sites. Many potential consumers are now turning to their peers for recommendations and advice whenever they want to purchase a product or service. They do not search for advice on Google, Yahoo, or Bing but turn to the one place that they are most at home with, social media sites. Sites such as Facebook are great for doing consumer and other marketing related research activities.

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835 Hits
OCT
14
0

What Brings Digital Marketing Success in the Singapore Market?

What Brings Digital Marketing Success in the Singapore Market?

How does one succeed in online marketing in relatively smaller markets such as Singapore? Well, the first lesson you need to learn is that digital marketing can either be simple or complex regardless of the size of the market that you are targeting. It all depends on your overall design. Most importantly, your success will be determined by testing different strategies and either removing what doesn’t work and adding what enhances your overall strategy as the need arises. However, there are core parts of digital marketing that you cannot afford to discard. They are the most basic but the most important parts of any digital marketing campaign whether you are in the Western bloc or in Singapore. Here are a few key areas that you should concentrate on to make headway in your digital marketing campaigns.

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786 Hits
OCT
13
0

The Importance of Targeting Millennials in Singapore

The Importance of Targeting Millennials in Singapore

Like everywhere else in the world, Millennials are on top of every internet marketers target for a number of reasons. For avoidance of doubt, Millennials who are basically consumers who reach adulthood after the turn of the 21st century, account for the biggest online spending at the moment.

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680 Hits