Digital Marketing
Web Development
Mobile Apps
Social Media
Explore Digital Marketing that Delivers Proven, Assured Results
Need digital marketing that delivers...
Proven, Assured Results?
YES Provide me with
the solution!
NO I'm fine with
mediocre results
Selecting either of the above options will NOT navigate you away from this page
Digital Marketing Insights Viewpoints on digital marketing from an agency perspective
Yoursite has not set their biography yet
NOV
19

The Impact of Digital Media on Retail Businesses in Singapore

The Impact of Digital Media on Retail Businesses in Singapore

Judging by the latest marketing trends, it is quite obvious that the offline and online worlds are emerging at an unprecedented rate, especially in retailing and shopping. A study done by Deloitte Digital shows how consumer’s use of mobile devices and computers in making their shopping decisions is affecting their business. Especially within Singapore, it has reached a point where retailers can no longer ignore the impact of digital marketing on their businesses. They now face the daunting task of finding a middle ground between online and offline activities that will be the most beneficial for their businesses. Below, we look at some of the key areas in which digital media has impacted the retail space within Singapore.

Continue reading
1229 Hits
NOV
17

The Absolute Power of Inbound Marketing

The Absolute Power of Inbound Marketing

Should any sales person hear of what inbound marketing actually is, he or she will pretty much fall in love with the idea due to the sheer convenience it brings. At a digital marketing agency like Yoursite, we view inbound marketing as every online marketing activity that focuses on making prospective customers find a business rather than having the business find them. Such an arrangement often translates into the generation of qualified leads that can very well result in a sale.

Continue reading
1061 Hits
NOV
15

Raising Brand Awareness via Display Ads

Raising Brand Awareness via Display Ads

There is usually a lot that goes on between the moment customers are exposed to a brand to the moment when they actually buy a product or service. Marketers call this process a customer’s decision journey. The entire journey includes critical aspects such as the overall perception of the brand, price considerations, and availability of other options just to mention a few. Display ads play a major role in this customer journey process from start to finish. This is because display ads introduce the customer to the brand at the initial stage, re-engages the customer along the way and arrives at the last crucial moment when a purchase decision is made. Over the years, it has become a key tool for every digital agency in Singapore that is looking to raise awareness for their clients.

Continue reading
1202 Hits
NOV
13

Creating a Profitable E-commerce Business

Creating a Profitable E-commerce Business

Despite what many are saying about the e-commerce landscape being over competitive and unprofitable these days, there still exists great potential in making good money from selling products/services online if everything is done correctly. Fact of the matter is that there are thousands of marketers raking in profits from e-commerce all over the world without doing anything that special at all. Before you get the wrong idea, starting an e-commerce site and growing it into a successful venture involves a lot of hard work and and key decisions being made. But once you land at a profitable formula (based on your industry and the product/service that you choose to market online), e-commerce can be a very profitable and sustainable solution in the long run.

Continue reading
1094 Hits
NOV
11

Generating Leads Through Digital Marketing

Generating Leads Through Digital Marketing

Lead generation is one of the most effective marketing techniques in modern Singapore. It is a strategy through which marketers stimulate and capture a potential customer’s interest in their products or services for future sales. With the dawn of the digital age, lead generation is constantly being executed across a multitude of digital channels by marketing agencies in Singapore. Despite being a rather new introduction, this process has already undergone gradual evolution with the rise of social media, constant changes in search algorithms, and the emergence of other digital marketing techniques. For instance, in the early days of the web, all one needed was a simple but search engine optimized landing page and an attractive offer to capture leads. However, with increasing competition the lead generation game has changed substantially. In Singapore today, marketers are using a vast array of methods that range from advanced demographics targeting and the usage of quality content on landing pages (that include videos and enticing images) in order to capture leads.

Continue reading
2017 Hits
NOV
09

The Many Departments in a Singapore Digital Agency

The Many Departments in a Singapore Digital Agency

It is a normality these days for brands and businesses in Singapore to engage marketing and advertising companies to gain an edge over their competitors. A company within the industry that deals exclusively in digital media (such as the web, mobile and social platforms) is known as a digital agency. Due to the relatively new entry of digital media in marketing and advertising, they have only been around in the past few years. 

Continue reading
2118 Hits
NOV
07

The Case of Search vs Social Media Marketing

The Case of Search vs Social Media Marketing

There has been a longstanding debate on whether search marketing (organic and paid) or social media marketing is better for a brand or business. Some market studies have shown that a good number of companies in Singapore are shifting their digital marketing emphasis to search marketing, whereas others may seem to suggest that social media marketing consistently brings in the better results. Where then should a marketer invest his or her efforts; search or social? 

Continue reading
1050 Hits
NOV
05

Difficulties in Picking the Right Marketing Agency in Singapore

Difficulties in Picking the Right Marketing Agency in Singapore

In Singapore’s highly competitive business environment, companies find it challenging to cope with their marketing activities without external help. This is especially so if the type of marketing initiatives they embark on involve digital mediums that have only become mainstream in recent years. With such a great demand for digital marketing services, the number of agencies providing them has increased substantially. An increase of this sort can bring more options and perhaps better deal for clients, but also result in agencies resorting to less than desirable techniques to acquire clients.

Continue reading
2137 Hits
NOV
04

How Big Data Fits Into the Digital Marketing Equation

How Big Data Fits Into the Digital Marketing Equation

In the not-so-distant past, big data was exclusively available to big businesses and large corporations. Today, most online marketing platforms tap on big data in some way or another, making it accessible to companies and organizations of all sizes. With Singaporean consumers getting smarter by the day, marketing initiatives need to be tailored to their interests in order to be effective. As such, big data has not only become an integral tool for any digital marketing agency in Singapore, but also the backbone of every successful communications campaign executed locally and/or around the region.

Continue reading
985 Hits
NOV
02

The Absolute Power of Remarketing

The Absolute Power of Remarketing

If you asked anyone in marketing circles, remarketing seems to be amongst the hottest trends in digital marketing not only within Singapore, but all over the world. Remarketing gives digital marketers a great opportunity to follow up and advertise to people who previously visited their websites, used their mobile apps, or those who are in the marketer’s CRM databases by displaying to them relevant ads whenever they visit another site or do a Google search. Practically speaking, how is something like this possible? Simply said, it relies on cookies placed on the visitor’s device or computer that makes it possible to follow up with relevant ads.

Continue reading
955 Hits
NOV
01

The Key Services of an Online Marketing Agency

The Key Services of an Online Marketing Agency

Let’s face it, online marketing is here to stay. As a business owner, you cannot do without online marketing if you hope to succeed in a world where millions of people are now using digital platforms to search for goods and services besides interacting with friends and family. The digital world has become the number one source of information and news about the latest brands, products, and services. However, creating and maintaining a strong online presence in a fiercely competitive digital world is becoming more challenging by the day, especially in vibrant markets such as Singapore. To stay ahead of the competition, you will need a lot more than just a website and social media profiles. If the task gets too daunting, the fact is that you will need the help of an online marketing agency to succeed.

Continue reading
1530 Hits
OCT
30

The Impressive Measurability of Digital Marketing

The Impressive Measurability of Digital Marketing

One of the most memorable quotes in marketing is the 19th-century comment by the famous merchant, John Wanamaker, who stated, “Half of my advertising is wasted; I just don’t know which half.” Fortunately, things are quite different in the 21st century. Today, you can easily tell which “half” of your advertising goes to waste thanks to the evolution of tools and strategies for measuring the performance of your digital marketing efforts. It is a common practice amongst digital marketers to assess the performance of their campaigns, eliminate what is not working, and optimize what is giving them the best return on investment (ROI). Below, we outline some of the key benefits you get from the measurability of digital marketing.

Continue reading
1390 Hits
OCT
28

Devising a Digital Marketing Strategy in Singapore

Devising a Digital Marketing Strategy in Singapore

In a fast paced and competitive city like Singapore, devising a digital marketing strategy should be one of the key elements in an overall business plan. Recent industry studies have shown that 46% of brands and businesses here operate without a well-defined digital marketing plan, while 14% are yet to implement digital media into their marketing activities. From our perspective, these businesses are missing out big time in their respective markets.

Continue reading
1922 Hits
OCT
27

Effectiveness of Email Marketing in the Present Day

Effectiveness of Email Marketing in the Present Day

One question that is beginning to dominate many marketing circles is whether email marketing is still as effective today as it was a few years back. While some may choose to debate this question over and over again, the answer is rather obvious for a digital marketing agency like Yoursite. From what the campaigns in 2015 and 2016 combined have shown us, email marketing is still very much alive. In fact, statistics from industry sources have shown that email is actually growing stronger despite the general perception in recent times. 

Continue reading
1255 Hits
OCT
25

Digital vs Traditional Marketing: Which Should You Opt For?

Digital vs Traditional Marketing: Which Should You Opt For?

What is the difference between digital and traditional marketing? Well, in simple terms digital marketing focuses on the Internet while traditional marketing relies on conventional media such as television, print, direct mail, and radio to convey marketing messages to the public. Both strategies share the same goal of attracting customers and building more brand awareness in the market.

Continue reading
1417 Hits
OCT
23

10 Practical Tips for Landing Page Optimization 

10 Practical Tips for Landing Page Optimization 

As a results driven digital agency, creating optimal landing pages is an important aspect of Yoursite's business. By optimizing landing pages for our clients, they get higher conversion rates that translate into more sales and increased profits.

Continue reading
1071 Hits
OCT
22

SEO vs Paid Search – Which is the Better Strategy?

SEO vs Paid Search – Which is the Better Strategy?

Most online business owners are usually torn between paid search (PPC) and Search Engine Optimization (SEO) strategies in search of the best and most cost-efficient means of drawing more visitors to their sites. The question of SEO versus paid search is a conundrum without a definite answer because each method has its benefits and drawbacks. Without a proper understanding of what each method entails, an online entrepreneur in a vibrant market such as Singapore is likely to end up making huge losses in his or her internet marketing efforts. Let’s first look at the key differences between the two marketing methods before we can determine the best approach in your unique circumstances.

Continue reading
1188 Hits
OCT
21

Digital Marketing Trends to Look Out for in 2017

Digital Marketing Trends to Look Out for in 2017

As we enter the last quarter of the year, it is time every marketer like you began making plans for 2017. However, even before you start planning your budget, you need to be aware of the expected digital marketing trends so you can plan appropriately. Here is a look at some of the key areas that we expect to dominate the Singapore digital marketing scene in the near future.

Continue reading
1398 Hits
OCT
20

Reasons Why Social Media Should Be Incorporated Into Your Marketing

Reasons Why Social Media Should Be Incorporated Into Your Marketing

As the world becomes more of a global village every day, marketers are now paying closer attention to social media channels way more than before. Social media marketing has reached a point where it can no longer be ignored in any digital marketing venture. According to findings from reliable industry sources, 96% of internet users in Singapore have an account in one or more social media platforms and a vast majority of them access social media via their mobile phones. Of course, quantity alone will not make much sense if users do not spend a lot of time on the various platforms. Fortunately, this is not the case; younger Singaporeans (that form the bulk of social media users) spend an average of 3 to 5 hours per day on platforms such as Facebook, Instagram and Twitter.

Continue reading
1146 Hits
OCT
19

Current Content Marketing Trends in Singapore

Current Content Marketing Trends in Singapore

These days, content seems to be the buzz word in digital marketing circles. As search engine optimization (SEO) becomes even more complicated, pay-per-click (PPC) more expensive, and social media more competitive, content marketing is the new silver bullet for digital marketers all around the world. Singapore is no exception where shareable content is a top item on the menu of every digital marketing agency in Singapore.

Continue reading
1500 Hits